salesforce.com, inc. is hiring: Data Analyst, Marketing in San Francisco

Overview

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the world's leading CRM, making it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way. Marketing powers the engine of Salesforce's growth, turning digital and in-person engagements into high-quality leads, opportunities, and revenue. We are a diverse, global team of incredible talent, showing the world that businesses can do well and do good.

The Global Marketing Analytics team is seeking a talented Analyst, Marketing Analytics to contribute to our efforts in transforming complex Marketing data into clear and actionable insights. A successful candidate will be passionate about best-in-class measurement and possess strong technical and analytical skills while clearly accounting for key requirements from stakeholders.

The Global Marketing Analytics team serves as an independent data team, providing an unbiased and analytically rigorous view of Marketing Performance. We prioritize self-service and enablement, ensuring Marketers have the tools and knowledge to answer their business questions. We provide a single source of truth for data and standards to fuel insights with accuracy, quality, and speed to evaluate the performance of marketing activities and programs, and are accountable for developing and executing a central CMO-aligned measurement strategy and analytics practice. We have responsibility for the development of enterprise marketing data metrics and key self-service dashboards. We serve as the central, global team for governance, standards, and enablement for marketing activities and campaign data and metrics. This team is hybrid and works from the San Francisco office three days per week. This team supports key analytics work streams in support of global Marketing results and the development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.

Primary Responsibilities

• Contribute to development of custom reporting frameworks to incorporate new data inputs, including new products and calculated metrics.
• Contribute to the development and maintenance of Marketing's measurement strategy and roadmap, identifying the correct key, leading, and diagnostic metrics for profitable growth.
• Build on and document our data sources, models, metrics, and dashboards in a way that increases our team's long-term efficiency and output.
• Enable and train marketing teams to become confident consumers of dashboards and other components of our data products.

Other responsibilities

• Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision-making.
• Proactively support ad-hoc requests to provide partners with intelligent insight to the health of the business.

Knowledge and Skills Requirements

• Highly proficient SQL skills: writing complex SQL queries to extract, manipulate, and analyze data.
• Advanced data exploration and analysis skills.
• Familiarity with marketing practices, marketing KPIs, marketing analytics.
• Highly proficient in Excel / Google Sheets.
• Passion for data and analysis; comfortable working with large datasets.
• Strong problem-solving skills.
• Highly proficient in Tableau Desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc.).
• Ability to derive actionable insights from data and effectively guide decision-making, communicating clearly across various levels of the organization.
• Experience with data storytelling using tools such as Google Slides or PowerPoint; excellent written and oral communication skills.
• Detail-oriented with strong time management and project prioritization skills, operating in an unstructured environment.
• Comfortable taking the initiative to develop solutions for unstructured problems and communicating results to key internal customers.
• Experience working with cross-functional teams and stakeholders.

Preferred Qualifications

• Data Build Tool (dbt) experience a plus.
• Marketing and/or Sales Strategy Analytics experience a plus.
• Enterprise (B2B) marketing experience a plus.
• Salesforce experience and product knowledge a plus.
• Salesforce and Tableau certification a plus.
• Experience with Python a plus.

Experience

• BS/BA degree in marketing, economics, marketing, finance, business analytics, business, or equivalent related experience.
• 2+ years of analytics experience (Marketing Analytics or Sales Strategy preferred).

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via the Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Salesforce will consider qualified applicants with arrest and conviction records. In the United States, compensation is determined by factors such as location, job level, knowledge, skills, and experience. Salesforce offers benefits including time off programs, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchase program. More details about company benefits can be found at Salesforce benefits. This posting is subject to applicable laws and company policy.