Tinder
Overview
Our Mission
Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”. Our Values One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. Never Stop Learning We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. Embrace Our Differences We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. The Role
We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings. At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption. This is a perfect role for a hands-on, data driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to drive results. We’re looking for someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience. This highly cross-functional role will report into the Director of Product Marketing Core. Where you’ll work This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto. You'll Need
5-8 years+ of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps Experience working on brands with Global impact, and driving multi-regional marketing strategies Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences Highly collaborative and creative. Capable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions Fluency with key business and marketing analytics Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users Strong project management abilities to plan and execute complex cross-functional initiatives Experience working on products with subscription tiers Bonus Experience working on products with subscription tiers Compensation and Benefits
As a full-time employee, you’ll enjoy unlimited PTO (with no waiting period) and 10 annual Wellness Days Time off to volunteer and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non-birthing parents) and family forming benefits Milk Stork access for breast milk shipping during business travel, surrogacy, and relocation Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and a $3,000 annual development stipend Wellness benefits: mental health support via Modern Health, pet insurance, fitness subsidy, and commuter subsidy Free premium subscriptions for Tinder and Match Group apps, including Tinder Platinum Commitment to Inclusion At Tinder, we celebrate difference and strive to build a workplace that reflects the diversity of our members. We invite you to apply even if you don’t meet every listed qualification. Tinder is an equal opportunity workplace welcoming people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, please speak to your Talent Acquisition Partner directly. #Tinder The salary range for this position is $145,000 - $170,000. This range reflects location-based adjustments and factors such as scope, experience, and market considerations.
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Our Mission
Launched in 2012, Tinder revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”. Our Values One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. Never Stop Learning We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. Embrace Our Differences We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. The Role
We’re looking for a Senior Product Marketing Manager to lead Global product marketing strategy and execution for our Core product pillar. This includes products across member and revenue growth, such as our onboarding experiences and subscription offerings. At the intersection of marketing, brand, and product, you’ll own go-to-market strategy for new product features, develop feature positioning & branding, and collaborate with global product, communications and regional marketing teams to drive app growth and feature adoption. This is a perfect role for a hands-on, data driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to drive results. We’re looking for someone that can develop new processes and ways of working cross-functionally with marketing, product, comms, and insights to help us scale growth and elevate our in-app brand experience. This highly cross-functional role will report into the Director of Product Marketing Core. Where you’ll work This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, San Francisco, or Palo Alto. You'll Need
5-8 years+ of experience working in product marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps Experience working on brands with Global impact, and driving multi-regional marketing strategies Proven ability to deliver well-branded, delightful consumer experiences and marketing strategies that drive business growth Passion for the consumer, able to advocate for consumer needs and develop consumer segmentation Excellent leadership, influencing and communication skills, with an ability to express high-level concepts efficiently and optimally to a wide range of audiences Highly collaborative and creative. Capable of leading cross-functional teams (especially product, marketing, and creative teams) to produce innovative solutions Fluency with key business and marketing analytics Experience partnering with Product, CRM, and Comms teams to deepen product understanding and retention among users Strong project management abilities to plan and execute complex cross-functional initiatives Experience working on products with subscription tiers Bonus Experience working on products with subscription tiers Compensation and Benefits
As a full-time employee, you’ll enjoy unlimited PTO (with no waiting period) and 10 annual Wellness Days Time off to volunteer and charitable donations matched up to $15,000 annually Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non-birthing parents) and family forming benefits Milk Stork access for breast milk shipping during business travel, surrogacy, and relocation Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and a $3,000 annual development stipend Wellness benefits: mental health support via Modern Health, pet insurance, fitness subsidy, and commuter subsidy Free premium subscriptions for Tinder and Match Group apps, including Tinder Platinum Commitment to Inclusion At Tinder, we celebrate difference and strive to build a workplace that reflects the diversity of our members. We invite you to apply even if you don’t meet every listed qualification. Tinder is an equal opportunity workplace welcoming people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences. Learn more here: https://www.lifeattinder.com/dei If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview, please speak to your Talent Acquisition Partner directly. #Tinder The salary range for this position is $145,000 - $170,000. This range reflects location-based adjustments and factors such as scope, experience, and market considerations.
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