Sumitomo Pharma
Overview Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on oncology, urology, women’s health, rare diseases, psychiatry & neurology, and cell & gene therapies. The company aims to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website or follow on LinkedIn.
Are you the right candidate for this opportunity Make sure to read the full description below. Job Duties and Responsibilities
Plan and develop patient/consumer content, working cross-functionally to ensure an integrated and timely execution of patient engagement strategies. Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point of care). Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners. Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem. Maintain understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance. Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders. Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints. Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources. Support PR initiatives, including partnerships and earned media execution. Gain approval for marketing materials through internal review to ensure compliance with regulatory and legal requirements. Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix. Build strong cross-functional relationships within the organization. Champion patient POV and materials through field training and sales communications. Ensure adherence to customer privacy and compliance practices. Key Core Competencies
Passionate about making a meaningful difference for patients ONE team mindset to planning and executing DTP/DTC initiatives Builds strong relationships to optimize performance Fast learner who can adapt and change course when needed Raises the bar and is driven to challenge the status quo Self-starter who can work independently and collaboratively, prioritize tasks, and take initiative Excellent communication and collaboration skills Outstanding project management skills with proven ability to manage interdependencies and deadlines Strong interpersonal skills and ability to manage agency partners Exceptional financial acumen and analytical skills Strong bias for action and ability to manage multiple priorities in a fast-paced environment Motivated to innovate to deliver impactful patient experiences that contribute to brand growth Adheres to healthcare compliance SOPs Fosters productive cross-functional relationships Willingness to travel, domestic only, for at least 20% of time depending on business needs Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred. Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry Urology and/or Women’s Health experience preferred Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries Experience with planning, piloting, and scaling new digital marketing initiatives Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package including merit-based increases, 401(k), medical/dental/vision, life and disability insurances, and leaves. The total compensation will depend on factors unique to each candidate. Disclaimer: This description reflects the general nature and level of work and is not an exhaustive list of responsibilities. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. EEO Information
Sumitomo Pharma America is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration without regard to race, color, religion, national origin, age, sex, disability, veteran status, or other protected characteristics.
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Are you the right candidate for this opportunity Make sure to read the full description below. Job Duties and Responsibilities
Plan and develop patient/consumer content, working cross-functionally to ensure an integrated and timely execution of patient engagement strategies. Ensure DTP/DTC strategies, creative, messaging, and tactics are aligned with key insights, brand strategy, patient journey, and HCP strategy (e.g., social, email, search, websites, point of care). Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements and KPIs for maximum impact in collaboration with cross-functional and agency partners. Drive digital/social media marketing strategy, execute tactics, and build measurement/optimization plans, ensuring all touchpoints integrate well within the consumer/patient omnichannel ecosystem. Maintain understanding of patient insights, journey, and segmentation strategies and apply them to optimize CX and campaign performance. Contribute to GEMTESA brand strategy and tactical planning with cross-functional stakeholders. Provide expertise and influence development of CRM/Digital campaigns across all consumer/patient channels and touchpoints. Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources. Support PR initiatives, including partnerships and earned media execution. Gain approval for marketing materials through internal review to ensure compliance with regulatory and legal requirements. Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix. Build strong cross-functional relationships within the organization. Champion patient POV and materials through field training and sales communications. Ensure adherence to customer privacy and compliance practices. Key Core Competencies
Passionate about making a meaningful difference for patients ONE team mindset to planning and executing DTP/DTC initiatives Builds strong relationships to optimize performance Fast learner who can adapt and change course when needed Raises the bar and is driven to challenge the status quo Self-starter who can work independently and collaboratively, prioritize tasks, and take initiative Excellent communication and collaboration skills Outstanding project management skills with proven ability to manage interdependencies and deadlines Strong interpersonal skills and ability to manage agency partners Exceptional financial acumen and analytical skills Strong bias for action and ability to manage multiple priorities in a fast-paced environment Motivated to innovate to deliver impactful patient experiences that contribute to brand growth Adheres to healthcare compliance SOPs Fosters productive cross-functional relationships Willingness to travel, domestic only, for at least 20% of time depending on business needs Education and Experience
Bachelor’s degree in business, marketing or related field required. MBA preferred. Minimum 8–12 years (without Master’s) or 6–8 years (with Master’s) of relevant experience in biotech or pharmaceutical industry Urology and/or Women’s Health experience preferred Successful track record of strategic and tactical marketing including digital & social media planning and execution in regulated industries Experience with planning, piloting, and scaling new digital marketing initiatives Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance Experience working with agencies in developing, implementing, and executing marketing plans across multiple channels Solid knowledge of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape The base salary range for this role is $159,200 to $199,000. Base salary is part of our total rewards package including merit-based increases, 401(k), medical/dental/vision, life and disability insurances, and leaves. The total compensation will depend on factors unique to each candidate. Disclaimer: This description reflects the general nature and level of work and is not an exhaustive list of responsibilities. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. EEO Information
Sumitomo Pharma America is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration without regard to race, color, religion, national origin, age, sex, disability, veteran status, or other protected characteristics.
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