Overview
We are seeking a results-driven Marketing Manager with proven expertise in paid advertising and digital strategy. As a senior member of the Marketing team reporting to the CMO, you will drive customer acquisition, revenue growth, and long-term market expansion. This role requires experience in scaling multi-platform advertising campaigns, integrating performance data across systems, and applying insights to deliver measurable results.
Job Type: Full Time, Remote
Responsibilities
- Lead and optimize paid advertising campaigns across Google, Meta, TikTok, and other platforms to drive leads, customer acquisition, and revenue growth.
- Manage campaign lifecycle strategy, creative development, targeting, testing, and performance optimization.
- Analyze data from CRMs, GA4, and ad platforms; create dashboards and reports to guide strategy and budgets.
- Oversee inbound marketing (Email/SMS campaigns, onboarding flows, promotions) to maximize conversions and retention.
- Drive CRO efforts using tools like Optimizely and Hotjar to improve user experience and conversion rates.
- Implement AI tools and marketing automations to enhance efficiency and scale campaigns.
- Collaborate with leadership to align paid media strategies with overall business goals.
Qualifications
- Proven success managing and scaling high-budget paid media campaigns with measurable ROI.
- Strong expertise in Google Ads, Meta Ads, TikTok Ads, and CRM systems.
- Data-driven mindset with advanced reporting and analytics skills (Google Data Studio or similar).
- Experience improving website conversion rates using CRO tools and methodologies.
- Strong project management and communication skills; ability to lead initiatives from start to finish.
- Independent, detail-oriented, and innovative, with a passion for testing and adopting new marketing technologies.
About GPAC and Equal Opportunity
GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States since 1990. All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.
We are an equal opportunity employer and value diversity in our team.