Ranchbot Monitoring Solutions is hiring: Marketing Manager in Fort Worth

Ranchbot is seeking an Marketing Manager to become part of an exciting start-up business and exceptional team.

Position Title: Marketing Manager

Location: Fort Worth, TX

Position Type: Full-time Permanent

Reports to: CEO

Date:TBD

About Ranchbot

Ranchbot is a fast-scaling Agritech company leading the evolution of a new phase of technology development in agriculture. www.ranch-bot.com Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping Ranchers think differently about how they manage their water ecosystems and related infrastructure and is enhancing productivity, profitability, and sustainability in American agri-businesses. Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by utilizing leading satellite networks or can connect to local cellular networks if available. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard. Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to a range of its own and other third-party technology, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more. The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it to actionable insights that inform better ranch management decisions and actively engage the customer for better asset and resource utilization.

Purpose of the Role

We are seeking a Marketing Manager who thrives in a fast-paced, scale-up environment. This role will be central to Ranchbot’s U.S. marketing efforts, leading our social media presence, written communications, and public relations activities. Working closely with the other members of our marketing team, you will develop and execute content strategies that engage our audience, support sales efforts, and amplify our brand story. You’ll also serve as the key point of coordination with our PR partners and external agencies. This role is ideal for a creative, detail-oriented professional who enjoys writing, storytelling, and building community engagement through digital channels.

Desirable Experience and Skills

• 3+ years of marketing, communications, or social media experience, preferably in a growth-focused organization.
• Strong writing, editing, and storytelling skills across multiple platforms.
• Experience managing social media channels and direct customer engagement.
• Familiarity with event promotion and live event posting on social platforms.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong attention to detail, both written and numerical.
• Comfortable working in a fast-changing, entrepreneurial environment.
• Familiarity with WordPress, Google Analytics, SEO tools, and email campaign platforms (e.g., Mailchimp, HubSpot, Constant Contact) is a plus.
• A passion for agriculture and technology is highly valued.

Key Responsibilities

Social Media Management & Engagement

• Plan and schedule engaging content across Ranchbot’s social platforms.
• Actively engage with customers, respond to comments/messages, and foster community conversations.
• Manage event-related posts on social media before, during, and after events to maximize visibility and engagement.

Content Development

• Write and edit content for blogs, newsletters, website updates, and marketing collateral.
• Ensure brand voice and messaging remain consistent across all channels.

Public Relations & Communications

• Coordinate with Ranchbot’s PR team to support media opportunities, press releases, and speaking engagements.
• Maintain a rolling communications calendar to align PR, digital, event, and social media activities.

Campaign Support

• Assist in the planning and execution of digital campaigns to drive brand awareness and lead generation.
• Track campaign performance and provide reports on engagement and reach.

Team Collaboration

• Support with daily marketing activities, agency coordination, and project execution.
• Contribute ideas and feedback to continuously improve Ranchbot’s marketing strategy.

If you\'re a passionate and driven marketing professional ready to make an impact, we want to hear from you! Please submit your resume and cover letter to erica.veldhuizen@ranch-bot.com.