AEG
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. Job Title: Arena Marketing Specialist Class: Full-Time, Salaried, Exempt Reports to: Director of Arena Marketing Location: Arena The Milwaukee Bucks are looking for dedicated people who accept diversity, equity & inclusion in a workplace where everyone feels valued and encouraged. It all begins with outstanding talent. It all begins with YOU! #FearTheDeer What We Offer:
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- 401K with company match
- Pet Insurance
- 12 weeks of paid time off for parents to welcome newborns, adopted and foster children
- Unlimited PTO
- Professional Development through our internal learning & development program - Antler Academy
- Employee Resource Groups
- Milwaukee Bucks and NBA League Discounts
- Company Paid Parking and Phone Allowance
- Develop and collaborate with promoters, agencies, and private event clients to build and execute comprehensive marketing and communication strategies for Fiserv Forum and Deer District events-including concerts, special events, family events, and private rentals. Tactics may include paid media, public relations, digital and email marketing, grassroots promotions, and social media strategy.
- Assist in developing marketing materials and procedures to have the department function effectively as an in-house agency.
- Partner with the in-house creative, digital, and direct marketing teams to amplify team assets, drive ticket sales, and uncover incremental revenue opportunities.
- Manage all arena communications including press releases, media outreach, and coordination of press events and conferences for concerts and events at Fiserv Forum and Deer District.
- Keep websites and social channels fresh and engaging for key venues including GATHER at Deer District and The Beer Garden, ensuring timely updates and on-brand storytelling.
- Assist with all social media platforms and additional promotional assets for Fiserv Forum and Deer District.
- Serve as a liaison for Deer District tenants to ensure timely and consistent messaging, promotional support, and collaboration on event initiatives.
- Maintain overall brand integrity across all platforms and outlets.
- Keep a pulse on national entertainment, event marketing, and hospitality trends-as well as local market dynamicsto ensure fresh, relevant, and impactful campaigns.
- Provide research support on prospective shows and musical acts to help evaluate potential bookings, marketing strategies and gifting.
- Assist and ideate creative tour & fan activations to enhance day-of-show experience
- Bachelor's degree in marketing, communications, or a related field.
- A minimum of 3+ years of related work experience in live event entertainment marketing or communications and a proven history of leadership skills.
- Comprehensive understanding of modern marketing tactics and platforms, including social media, digital ads, marketing automation, and data analysis.
- Excellent written and verbal communication. Background in copywriting, press releases and press conference preferred but not required.
- Exceptional organizational skills, attention to detail and ability to multi-task in a fast-paced environment with tight deadlines.
- Ability to work with a variety of departments and team members while maintaining a positive outlook and team-player mentality
- Be able to work flexible hours including evenings, weekends, and holidays