CampusPoint is hiring: Product Marketing Manager in Westminster

Overview

Product Marketing Manager is responsible for driving the adoption and growth of a defined product portfolio. This role acts as the voice of the customer, researching to understand customer needs and the customer journey from sale to implementation. By developing a deep understanding of the industry, personas, and competition, this individual will create go-to-market strategies and differentiated messaging that empower sales and marketing teams to communicate product value effectively. You will become a subject matter expert in both the technology category and the market segment it serves.

Compensation: $41/hr

Availability: Monday - Friday, 8am - 5pm. Hybrid, requiring 3 days per week on-site. This is a contract role set to last 6 months with opportunity for extension.

Responsibilities

• Product Marketing Ownership: Own product marketing responsibility for assigned products by understanding and communicating what is essential to buyer/user personas and the product value proposition.
• Cross-Functional Collaboration: Build strong cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.
• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans with alignment across teams.
• Messaging and Value Propositions: Develop differentiated messaging and value propositions for the structural engineering market, including positioning statements, messaging framework, and persona profiles with firmographics, technographics, and psychographic insights learned from the field.
• Voice of Customer and Market Research: Conduct quantitative and qualitative market research to understand industry trends, customer needs, buyer personas, and the competitive landscape.
• Pricing and Packaging: Influence and execute product pricing and packaging decisions.
• Sales Enablement: Collaborate with the learning and enablement team to develop and execute product sales enablement initiatives, including creation of sales enablement materials and courses for assigned products.
• Marketing Enablement: Collaborate with the marketing team to deliver key marketing deliverables that articulate value propositions and drive pipeline and bookings.

Qualifications

• 4-year degree in Marketing or a related field.
• Minimum of 5+ years of experience in a Product Marketing role.
• Experience in the B2B software market; construction industry experience is a plus.
• Ability to operate independently and manage multiple projects.
• Understanding of product marketing best practices and principles.
• Excellent written and verbal communication skills.
• Strong research capabilities with the ability to present new information in compelling, actionable analysis outputs.
• Collaborative attitude and ability to work across remote teams.
• Curiosity and passion for understanding customer problems.

Equal Opportunity

CampusPoint is an Equal Opportunity Employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under applicable law.

Accommodation

If you need assistance or an accommodation due to a disability, you may contact us at hr@campuspoint.com or 1+206-783-9200 (ask to speak with an HR representative). The process is outlined in CampusPoint’s ADA Policy.