Vizient, Inc
Integrated Marketing Director, Data and Digital
Vizient, Inc, Chicago, Illinois, United States, 60290
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**Summary:
**In this role, you will lead the strategy, design, and execution of integrated marketing campaigns that drive measurable pipeline growth for Vizient’s Data & Digital portfolio.
You will build scalable, data-driven campaigns, guide cross-functional alignment, and ensure marketing initiatives contribute directly to revenue objectives.
You will collaborate with internal stakeholders, product teams, and executives to deliver both short- and long-term marketing strategies that strengthen awareness, generate demand, and accelerate sales opportunities. **Responsibilities: *** Lead strategic planning, demand creation, and campaign architecture for integrated marketing campaigns. * Drive campaign strategy, buyer segmentation, and integrated channel planning. * Serve as the primary point of contact across Sales, Product Marketing, and Marketing Operations. * Develop campaign narratives and content maps in partnership with senior team members. * Identify paid media opportunities, negotiate contracts, and optimize media performance. * Own pipeline contribution targets, lead forecasting, and campaign performance metrics. * Build reporting and measurement frameworks to evaluate and optimize ROI. * Drive alignment across stakeholders to ensure campaign consistency and integration. * Collaborate with Marketing Operations on lead scoring, attribution models, and MarTech strategies. * Oversee budget allocation, vendor management, and ROI accountability. **Qualifications: *** Relevant degree in Marketing, Business Administration or Communications preferred.
An advanced degree is desired. * 7 or more years of relevant experience in a B2B marketing role, with proven achievements required. * Demonstrated expertise in Account-Based Marketing (ABM) is required. * Healthcare experience is strongly preferred. * Strong expertise in integrated marketing strategy and demand generation. * Proven ability to design, execute, and optimize multi-channel campaigns. * Experience with lead management, attribution modeling, and marketing technology platforms. * Strong negotiation, vendor management, and budget oversight skills. * Excellent collaboration, communication, and presentation abilities. * Demonstrated success influencing cross-functional stakeholders and executives. * Willingness to travel.#IDS#LI-AC1 **Estimated Hiring Range: **At Vizient, we consider skills, experience, and organizational needs in our compensation approach.
Geographic factors may adjust the range estimate and hires typically fall below the top range.
Compensation decisions are tailored to individual circumstances.
The current salary range for this role is $102,400.00 to $179,000.00.This position is also incentive eligible.Vizient has a comprehensive benefits plan! Please view our benefits here: **Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities **The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.When you’re the best, we’re the best.
We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves.
We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.Working at Vizient means making a difference in today’s dynamic health care industry, every day.
Our mission is to connect health care organizations and providers with the knowledge, solutions and expertise that enable them to accelerate their clinical and operational performance.Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States.
We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good.Across our enterprise of companies, we have the scale and depth to deliver exponential impact across the continuum of care: * Provista – Proven supply chain partner specializing in extended, diagnostic and preventive care facilities, including surgery centers, home health and senior living * Apexus – The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration * **apt **itude – The industry’s first online direct contracting market, supporting self-contracting activity between hospitals and suppliers. * Sg2 - Providing a unique blend of analytics, intelligence, consulting and education to enable health system leaders to integrate strategic growth and performance across the continuum of care. **Click ** **for Vizient Careers Home Page. **### #J-18808-Ljbffr
You will build scalable, data-driven campaigns, guide cross-functional alignment, and ensure marketing initiatives contribute directly to revenue objectives.
You will collaborate with internal stakeholders, product teams, and executives to deliver both short- and long-term marketing strategies that strengthen awareness, generate demand, and accelerate sales opportunities. **Responsibilities: *** Lead strategic planning, demand creation, and campaign architecture for integrated marketing campaigns. * Drive campaign strategy, buyer segmentation, and integrated channel planning. * Serve as the primary point of contact across Sales, Product Marketing, and Marketing Operations. * Develop campaign narratives and content maps in partnership with senior team members. * Identify paid media opportunities, negotiate contracts, and optimize media performance. * Own pipeline contribution targets, lead forecasting, and campaign performance metrics. * Build reporting and measurement frameworks to evaluate and optimize ROI. * Drive alignment across stakeholders to ensure campaign consistency and integration. * Collaborate with Marketing Operations on lead scoring, attribution models, and MarTech strategies. * Oversee budget allocation, vendor management, and ROI accountability. **Qualifications: *** Relevant degree in Marketing, Business Administration or Communications preferred.
An advanced degree is desired. * 7 or more years of relevant experience in a B2B marketing role, with proven achievements required. * Demonstrated expertise in Account-Based Marketing (ABM) is required. * Healthcare experience is strongly preferred. * Strong expertise in integrated marketing strategy and demand generation. * Proven ability to design, execute, and optimize multi-channel campaigns. * Experience with lead management, attribution modeling, and marketing technology platforms. * Strong negotiation, vendor management, and budget oversight skills. * Excellent collaboration, communication, and presentation abilities. * Demonstrated success influencing cross-functional stakeholders and executives. * Willingness to travel.#IDS#LI-AC1 **Estimated Hiring Range: **At Vizient, we consider skills, experience, and organizational needs in our compensation approach.
Geographic factors may adjust the range estimate and hires typically fall below the top range.
Compensation decisions are tailored to individual circumstances.
The current salary range for this role is $102,400.00 to $179,000.00.This position is also incentive eligible.Vizient has a comprehensive benefits plan! Please view our benefits here: **Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities **The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.When you’re the best, we’re the best.
We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves.
We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.Working at Vizient means making a difference in today’s dynamic health care industry, every day.
Our mission is to connect health care organizations and providers with the knowledge, solutions and expertise that enable them to accelerate their clinical and operational performance.Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States.
We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good.Across our enterprise of companies, we have the scale and depth to deliver exponential impact across the continuum of care: * Provista – Proven supply chain partner specializing in extended, diagnostic and preventive care facilities, including surgery centers, home health and senior living * Apexus – The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration * **apt **itude – The industry’s first online direct contracting market, supporting self-contracting activity between hospitals and suppliers. * Sg2 - Providing a unique blend of analytics, intelligence, consulting and education to enable health system leaders to integrate strategic growth and performance across the continuum of care. **Click ** **for Vizient Careers Home Page. **### #J-18808-Ljbffr