Panthers Football, LLC
Senior Director, Head of Content - Panthers
Panthers Football, LLC, Charlotte, North Carolina, United States, 28269
Position Overview Senior Director, Head of Content - Carolina Panthers — Department: Content. Reporting to the Vice President, Marketing and Brand Strategy (TSE). Status: Full-Time (Exempt).
The Carolina Panthers are seeking a dynamic, positive leader to guide the strategy, tactical operations, and culture of the Club's content team. This established leader of people will oversee the teams responsible for social media, video production, radio and television broadcast production, reporting, editorial, team website and app, and production operations. The ideal candidate will be adept at working with and leading both high-performing creatives and strategists, and will be prepared to guide the Club to innovate and lead the League in an evolving media landscape.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Primary Responsibilities
Lead the Content organization with the mindset of a Media Company GM — produce world-class content across platforms at a prolific and expanding rate to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through intelligent corporate partnerships and media rights deals.
Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation that streamline and align with department and individual goal setting.
Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across owned-and-operated platforms and emerging content distribution platforms.
Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to increase production capacities, capabilities, efficiencies, and alignment.
Work alongside Head of Creative to establish unified look, feel, and voice across properties that makes it clear when content is made by the Panthers rather than about the Panthers. Foster a unified culture across Content and Creative, with the Creative team providing resources to fuel output.
Collaborate with the Head of Creative as an internal Creative Agency — support special event coverage, sponsorable content ideation and production, and other creative services.
Lead processes for staffing Content production roles across major events, especially games. Create systems to ensure world-class game coverage while improving efficiency and maintaining staff work-life harmony.
Act as organizational contact for outside partners (NFL, product vendors, media companies) and promote the team’s brand and outputs in appropriate digital landscapes.
Serve as the Department’s main contact with Football for day-to-day communications, approvals, and alignment; maintain a culture of trust, aligned goals, and access to protected spaces for fans and the organization.
Work with Marketing and Creative departments to drive a unified Integrated output around key NFL and Club moments. Align content verticals to support campaigns and collaborate with Creative on Special Projects while maintaining day-to-day Content focus.
Serve as liaison with NFL platform and content departments and with video and broadcast leads; manage talent and personnel contracts for preseason TV broadcasts and full-season radio broadcasts.
Manage senior-level direct reports (Director, Social and Digital Strategy; Director, Digital Video; Executive Producer, Radio; Sr. Manager, Broadcasting) and lead a team of 27, with succession planning and backfill as needed.
Evaluate and foster individual growth of talent across departments to elevate performance and develop future leaders.
Minimum Qualifications
Bachelor's degree in communications, marketing, advertising, or a related field
10+ years of experience in content production, content strategy, media, or an adjacent space
Substantial experience leading a high-performing team of creative professionals
Demonstrated experience leading a fully integrated digital and social program
Strategic and commercial mindset with the ability to create and execute proactive plans and pivot as needed
Strong knowledge of best-in-class social and digital media practices, NFL narratives, and league storylines; experience optimizing platforms including Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, and more
Adeft at cross-functional collaboration and service to internal and external stakeholders
Must be able to work non-traditional hours, including nights, weekends and holidays when necessary. This role is expected to work every home game during the NFL season.
Must pass pre-employment screens
Must be able to handle confidential, privileged, and/or sensitive information carefully
Skills for Success
Excellent oral and written communication and proofreading skills
Detail-oriented with strong multi-tasking and time-management abilities
Ability to adapt to a fast-paced environment and think creatively
Ability to work well on a team and independently
Physical Requirements
Sitting at a desk and computer for long periods
Bending, standing, reaching, kneeling, and lifting technology equipment and office materials
Walking throughout the stadium facility, sometimes for extended periods
Work Environment
This job operates in a professional office environment, with some time spent outside in a stadium facility, which may include inclement weather conditions
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
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Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates. Primary Responsibilities
Lead the Content organization with the mindset of a Media Company GM — produce world-class content across platforms at a prolific and expanding rate to fuel a highly-engaged and consistently growing fanbase, while driving top-line revenue through intelligent corporate partnerships and media rights deals.
Set strategy and establish channel-right KPIs and benchmarks for all departments relating to content engagement, channel growth, brand goals, and revenue generation that streamline and align with department and individual goal setting.
Oversee all aspects of social media execution, web editorial direction, live streaming events, and content planning across owned-and-operated platforms and emerging content distribution platforms.
Set yearly budgeting and spending for all teams and lead the development of strategic outside partnerships to increase production capacities, capabilities, efficiencies, and alignment.
Work alongside Head of Creative to establish unified look, feel, and voice across properties that makes it clear when content is made by the Panthers rather than about the Panthers. Foster a unified culture across Content and Creative, with the Creative team providing resources to fuel output.
Collaborate with the Head of Creative as an internal Creative Agency — support special event coverage, sponsorable content ideation and production, and other creative services.
Lead processes for staffing Content production roles across major events, especially games. Create systems to ensure world-class game coverage while improving efficiency and maintaining staff work-life harmony.
Act as organizational contact for outside partners (NFL, product vendors, media companies) and promote the team’s brand and outputs in appropriate digital landscapes.
Serve as the Department’s main contact with Football for day-to-day communications, approvals, and alignment; maintain a culture of trust, aligned goals, and access to protected spaces for fans and the organization.
Work with Marketing and Creative departments to drive a unified Integrated output around key NFL and Club moments. Align content verticals to support campaigns and collaborate with Creative on Special Projects while maintaining day-to-day Content focus.
Serve as liaison with NFL platform and content departments and with video and broadcast leads; manage talent and personnel contracts for preseason TV broadcasts and full-season radio broadcasts.
Manage senior-level direct reports (Director, Social and Digital Strategy; Director, Digital Video; Executive Producer, Radio; Sr. Manager, Broadcasting) and lead a team of 27, with succession planning and backfill as needed.
Evaluate and foster individual growth of talent across departments to elevate performance and develop future leaders.
Minimum Qualifications
Bachelor's degree in communications, marketing, advertising, or a related field
10+ years of experience in content production, content strategy, media, or an adjacent space
Substantial experience leading a high-performing team of creative professionals
Demonstrated experience leading a fully integrated digital and social program
Strategic and commercial mindset with the ability to create and execute proactive plans and pivot as needed
Strong knowledge of best-in-class social and digital media practices, NFL narratives, and league storylines; experience optimizing platforms including Twitter, Facebook, Instagram, TikTok, LinkedIn, YouTube, and more
Adeft at cross-functional collaboration and service to internal and external stakeholders
Must be able to work non-traditional hours, including nights, weekends and holidays when necessary. This role is expected to work every home game during the NFL season.
Must pass pre-employment screens
Must be able to handle confidential, privileged, and/or sensitive information carefully
Skills for Success
Excellent oral and written communication and proofreading skills
Detail-oriented with strong multi-tasking and time-management abilities
Ability to adapt to a fast-paced environment and think creatively
Ability to work well on a team and independently
Physical Requirements
Sitting at a desk and computer for long periods
Bending, standing, reaching, kneeling, and lifting technology equipment and office materials
Walking throughout the stadium facility, sometimes for extended periods
Work Environment
This job operates in a professional office environment, with some time spent outside in a stadium facility, which may include inclement weather conditions
The Carolina Panthers are an equal opportunity at-will employer and do not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin.
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