IBM
Overview
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. Senior Manager, Solutions Product Marketing at IBM (HashiCorp offerings, now part of IBM) that empower organizations to automate and secure multi-cloud and hybrid environments. The Solutions Product Marketing team manages the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey. This position involves contributing to HashiCorp's offerings, now part of IBM, and working with a team focused on delivery, excellence, and customer outcomes.
This job can be performed from anywhere in the US.
Your Role And Responsibilities
About the Team:
The Solutions Product Marketing (PMM) team at HashiCorp defines, positions, and launches cross-product solutions, working with product, sales, partner, technical field, and campaign teams to develop messaging frameworks and go-to-market strategies aligned to customer needs. As part of the Portfolio and Platform Product Marketing Group, the mission is to drive solution adoption, accelerate pipeline, and position HashiCorp as the infrastructure automation leader.
About the Role:
Partner with senior leaders across product marketing, sales, product management, and field enablement to develop impactful messaging (Messaging and Positioning Frameworks - MPFs), align solution messaging with product narratives, craft compelling solution narratives, and drive market activation across key buying centers.
The ideal candidate is a strong writer, builder, and storyteller with deep understanding of enterprise audiences and B2B sales engagement, and thrives in a complex, fast-paced environment. Experience in a large enterprise company and comfort working across multiple product areas is essential.
Key Responsibilities
Lead and mentor a team of Solutions and Technical Product Marketing Managers (PMMs) to deliver high-impact messaging frameworks, sales plays, and go-to-market strategies.
Guide the development of MPFs for high-priority solution areas aligned to HashiCorp's value pillars (risk, speed, and cost).
Collaborate with product marketing, revenue marketing, and campaigns teams to drive consistent messaging across content, web, events, and demand programs.
Partner with product and sales leaders to define and evolve solution narratives that span multiple products and align to enterprise buyer challenges.
Drive high-quality deliverables such as positioning briefs, pitch decks, sales enablement materials, and customer-facing content.
Work with revenue enablement to ensure solution messaging is well understood and adopted across the field.
Support cross-functional initiatives related to new product introductions, market expansion, and partner go-to-market motions.
Qualifications
Required Technical And Professional Expertise:
7+ years in product marketing or solutions marketing; proven ability to uplevel insights and outcomes to executive leadership through reporting, dashboards, strategic communications, and confident presentation skills; proven experience developing and driving messaging frameworks and go-to-market strategies for solutions that span multiple products; exceptional writing, storytelling, and positioning skills; experience operating within or across large organizations with complex product portfolios.
Preferred Technical And Professional Experience:
12+ years in product marketing or solutions marketing (ideally in B2B enterprise software; cloud infrastructure, security, or developer tools a plus); familiarity with HashiCorp products, hybrid cloud, cloud-native technologies, and/or security and compliance solutions; experience building scalable marketing programs and messaging architectures at the platform level.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: IT Services and IT Consulting
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If you are considering sending an application, make sure to hit the apply button below after reading through the entire description. Senior Manager, Solutions Product Marketing at IBM (HashiCorp offerings, now part of IBM) that empower organizations to automate and secure multi-cloud and hybrid environments. The Solutions Product Marketing team manages the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey. This position involves contributing to HashiCorp's offerings, now part of IBM, and working with a team focused on delivery, excellence, and customer outcomes.
This job can be performed from anywhere in the US.
Your Role And Responsibilities
About the Team:
The Solutions Product Marketing (PMM) team at HashiCorp defines, positions, and launches cross-product solutions, working with product, sales, partner, technical field, and campaign teams to develop messaging frameworks and go-to-market strategies aligned to customer needs. As part of the Portfolio and Platform Product Marketing Group, the mission is to drive solution adoption, accelerate pipeline, and position HashiCorp as the infrastructure automation leader.
About the Role:
Partner with senior leaders across product marketing, sales, product management, and field enablement to develop impactful messaging (Messaging and Positioning Frameworks - MPFs), align solution messaging with product narratives, craft compelling solution narratives, and drive market activation across key buying centers.
The ideal candidate is a strong writer, builder, and storyteller with deep understanding of enterprise audiences and B2B sales engagement, and thrives in a complex, fast-paced environment. Experience in a large enterprise company and comfort working across multiple product areas is essential.
Key Responsibilities
Lead and mentor a team of Solutions and Technical Product Marketing Managers (PMMs) to deliver high-impact messaging frameworks, sales plays, and go-to-market strategies.
Guide the development of MPFs for high-priority solution areas aligned to HashiCorp's value pillars (risk, speed, and cost).
Collaborate with product marketing, revenue marketing, and campaigns teams to drive consistent messaging across content, web, events, and demand programs.
Partner with product and sales leaders to define and evolve solution narratives that span multiple products and align to enterprise buyer challenges.
Drive high-quality deliverables such as positioning briefs, pitch decks, sales enablement materials, and customer-facing content.
Work with revenue enablement to ensure solution messaging is well understood and adopted across the field.
Support cross-functional initiatives related to new product introductions, market expansion, and partner go-to-market motions.
Qualifications
Required Technical And Professional Expertise:
7+ years in product marketing or solutions marketing; proven ability to uplevel insights and outcomes to executive leadership through reporting, dashboards, strategic communications, and confident presentation skills; proven experience developing and driving messaging frameworks and go-to-market strategies for solutions that span multiple products; exceptional writing, storytelling, and positioning skills; experience operating within or across large organizations with complex product portfolios.
Preferred Technical And Professional Experience:
12+ years in product marketing or solutions marketing (ideally in B2B enterprise software; cloud infrastructure, security, or developer tools a plus); familiarity with HashiCorp products, hybrid cloud, cloud-native technologies, and/or security and compliance solutions; experience building scalable marketing programs and messaging architectures at the platform level.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology
Industries: IT Services and IT Consulting
#J-18808-Ljbffr