Vice President of Finance Strategy

Reed's Inc — VP of Finance Strategy Location Onsite/Hybrid Company: Reed's Inc. is an innovative company and category leader that provides the world with high quality, premium and naturally bold™ better-for-you beverages. Established in 1989, Reed's Inc. is a leader in craft beverages under the Reed's, Virgil's and Flying Cauldron™ brand names. The company's beverages are now sold in over 40,000 stores nationwide. Role Summary Own strategic and operational financial planning, revenue management, pricing and long-term customer strategy. This role requires a mix of strategic thinking and operational execution, as it will be responsible for long-term goal setting, as well as AOP, rolling forecast, and analytics to inform commercial and operations decisions. Key Responsibilities Develop and drive the company's long-term financial strategy in alignment with business goals Partner with Sr Executive team to evaluate strategic initiatives, including channel expansion, new innovation and partnerships Design and implement a comprehensive revenue management framework across all channels Lead pricing strategy and execution to ensure profitability and competitive positioning, leveraging elasticity and customer insights. Partner with sales and marketing to optimize trade spend and promotional effectiveness Collaborate with Sales to align financial goals with customer strategies Support contract negotiations with key customer and distributors Own the financial planning process, including budgets, forecasts, scenario modeling and variance analysis Qualifications 15+ years Finance and Strategy leadership in CPG/beverages; strong modeling and storytelling. Expertise in revenue growth management, promo analytics, and cost/margin bridges. Comfortable with ERP/BI stacks; builds scalable reporting and definitions. Influences senior stakeholders; drives cross-functional planning discipline.