Viaduct, An Aleron Company
Seeking a creative and strategic Senior Art Director to shape and execute our visual identity across multiple touch-points. This role will lead the design of product packaging, digital advertisements, and custom digital artwork while defining brand aesthetic through thoughtful color palettes, typography, and visual elements.
Responsibilities:
? Develop and design product packaging that aligns with branding and market positioning.
? Create compelling static digital advertisements for web placements.
? Produce custom digital artwork to support marketing campaigns.
? Establish and maintain brand identity guidelines, including color palettes, typography, and overall visual direction.
? Collaborate with marketing and leadership teams to ensure brand consistency across all creative assets.
Requirements:
? Minimum 4 years of professional experience in graphic design, branding, or related fields.
? Strong portfolio showcasing expertise in product packaging, digital advertising, and brand identity development.
? Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
? Ability to think strategically about design and its impact on brand perception.