Senior Campaign Manager

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.Title: Senior Campaign ManagerDirect Manager Title: Senior Digital Program DirectorDirect Reports: 1-2 Digital SpecialistsLocation: We are prioritizing applicants local to Nashville, TN The RoleThe Senior Campaign Manager ensures successful digital campaign strategy, development, execution, and management. This role manages 1-2 Digital Specialists and over sees campaign buildout, maintenance, optimization and delivers monthly reports to clients. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.What You'll DoCampaign ManagementWork closely with Digital Specialists to build out and implement campaignsManage day-to-day campaign operations and provide real-time information and status updates to Client Lead and larger teamCollaborate with the Implementation team on call tracking, conversion pixel installation and troubleshootingLaunch campaigns on time with accuracyMonitor campaign performance and proactively address any issues impacting performanceManagement responsibility for direct reports, including weekly 1:1sCover for colleagues during absences or whenever necessaryReportingDeliver accurate and timely performance reports to be shared with clientsAttend monthly reporting calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary on providing insights and recommendations for improved performanceReview data trends, adjust reports as needed and optimize campaigns accordinglyGrowth & DevelopmentMaintain certifications and stay up to date on industry changesMeet or exceed documented performance goalsContinuously learn and develop technical skills to stay updated on platform changes and iterationsCross-train in varied paid media offerings - SEM, Social & ProgrammaticBe willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client successIdeal Qualifications3-5 years of digital marketing experience including SEM, display, YouTube, and social media marketingBachelor's degree or relevant experienceProficiency in Google Ads and Meta platformsGoogle Ads experience in SEM, Mobile, Video and DisplayExperience with Google Ads Editor and Facebook Power EditorAbility to work independently and remotely once given directionStrong analytical and logical skillsNice to HaveExperience with Google Tag Manager and pixel implementationSEO ExperienceHealthcare experienceFacebook Blueprint CertificationFamiliarity with Google and Microsoft suite of productsPerks and BenefitsCompetitive SalaryHealth, Dental and Vision benefit packages to fit all types of lifestylesLife, Short- and Long-Term Disability Insurance paid 100% by the companyFSA / HSA Options401(K) with a generous company match programFlexible Paid Time OffPaid Parental LeaveHybrid and Remote work schedules availableEmployee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)Employee Referral ProgramAbout Unlock:Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We've combined the best teams in healthcare marketing to help every client live their mission - to promote, maintain, and restore health. Our "super agency" approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.Equality Opportunity Employer StatementUnlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.For internal coding use only: Performance Marketing/Media/CoGs