Property Leads
Head of Programmatic Media & Audience Targeting | REMOTE
Property Leads, San Jose, California, United States, 95123
Head of Programmatic Media & Audience Targeting
About Property Leads
Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy. Role Overview
We are seeking a strategic and highly technical
Head of Programmatic Media & Audience Targeting
to own and scale our programmatic marketing efforts. You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell. This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data. You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team. If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you. Key Responsibilities
Channel Strategy & Execution
Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.
Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.
Audience Data & Targeting
Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.
Performance Optimization & Reporting
Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.
Cross-Functional Collaboration
Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.
What We’re Looking For
5–10+ years
experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.
Bonus Skills
Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.
Familiarity with GA4, Looker, or similar BI/analytics tools.
Prior experience in lead generation funnels, paid search, or conversion rate optimization.
Exposure to real estate, insurance, or home services performance marketing.
Why Join Property Leads?
100% remote
High-growth company with major upside and direct impact
Results-driven culture—no micromanagement, just ownership
Opportunity to build and lead a critical performance function
Work with a collaborative, motivated team solving meaningful problems in real estate investing
#J-18808-Ljbffr Remote working/work at home options are available for this role.
About Property Leads
Property Leads is revolutionizing the real estate investing industry by delivering high-quality, motivated seller leads to real estate professionals. We’re a fast-moving, data-driven team that values results, ownership, and efficiency over bureaucracy. Role Overview
We are seeking a strategic and highly technical
Head of Programmatic Media & Audience Targeting
to own and scale our programmatic marketing efforts. You’ll lead our investment across DSPs and leverage CMP/DMP platforms to build precise audiences of homeowners looking to sell. This is a high-impact, senior-level role for someone with deep experience building successful programmatic campaigns using 1st-, 2nd-, and 3rd-party data. You will have end-to-end ownership of campaign strategy, execution, and optimization—without needing to manage a large team. If you’ve built profitable paid media funnels at scale and thrive in a lean, performance-obsessed startup environment, this role is for you. Key Responsibilities
Channel Strategy & Execution
Own the strategy, setup, and scaling of programmatic media buying across platforms like The Trade Desk, DV360, and other DSPs.
Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.
Build and manage targeting strategies using CMPs/DMPs (e.g., LiveRamp, Lotame, Segment) to find homeowners ready to sell.
Develop and iterate high-performing funnel structures and campaigns optimized for lead volume and ROI.
Audience Data & Targeting
Design and activate audience segments using first-party CRM data, lookalike models, and third-party intent datasets.
Collaborate with data teams to onboard and refresh audience cohorts across platforms while ensuring data compliance.
Leverage behavioral, demographic, and geographic signals to isolate high-converting seller profiles.
Performance Optimization & Reporting
Monitor campaign performance in real time to hit CPL, ROAS, and quality goals.
Build and manage dashboards to track performance across creatives, audiences, placements, and geos.
Conduct rigorous A/B testing on messaging, frequency, landing pages, and retargeting logic to improve results.
Cross-Functional Collaboration
Partner with growth, sales, and engineering to optimize the full lead lifecycle from ad click to conversion.
Provide feedback loops from performance data to creative, messaging, and broader marketing strategy.
What We’re Looking For
5–10+ years
experience in performance marketing with a focus on programmatic media buying and audience-based targeting.
Demonstrated success driving scalable, profitable campaigns using DSPs and data onboarding tools.
Deep knowledge of campaign architecture, bid strategies, lookalike modeling, and media attribution.
Experience targeting homeowners or audiences in high-intent verticals (real estate, mortgage, insurance, home services, etc.).
Ability to work autonomously, execute rapidly, and continuously optimize with a testing mindset.
Bonus Skills
Hands-on experience with platforms like The Trade Desk, DV360, LiveRamp, Neustar, Lotame, BlueKai, or Segment.
Familiarity with GA4, Looker, or similar BI/analytics tools.
Prior experience in lead generation funnels, paid search, or conversion rate optimization.
Exposure to real estate, insurance, or home services performance marketing.
Why Join Property Leads?
100% remote
High-growth company with major upside and direct impact
Results-driven culture—no micromanagement, just ownership
Opportunity to build and lead a critical performance function
Work with a collaborative, motivated team solving meaningful problems in real estate investing
#J-18808-Ljbffr Remote working/work at home options are available for this role.