WORTHI
Overview
WORTHI is a full-service cultural connections agency that grows brands and builds IP by engaging underestimated audiences. We implement an ethnographic marketing approach to create cultural relevance between communities and a brand’s story for lasting impact. This is growth marketing. The Job
The Senior Director will report to the VP, PR, and lead the growing U.S. Hispanic division of our Publicity team. They will bring strategic vision and experience to guide clients, internal teams, and creative partners toward solutions that deliver earned results.
Being fully bilingual with the ability to read, write and translate press materials in English and Spanish is mandatory . An understanding of influencers and other key opinion leaders in PR is critical, as is an informed POV on the evolving media landscape. We value experience and impact over seniority.
Typically, candidates have 7–9 years of in-house or agency experience in entertainment, tech, product and/or consumer PR, with a focus on the U.S. Hispanic audience. This includes familiarity with prominent Hispanic outlets and journalists and an in-depth understanding of the U.S. Hispanic consumer.
The Senior Director will expand and foster our client roster and oversee the wider team and departmental workstreams including account management, client relations, team development, day-to-day tactics, media relations and overall campaign execution on our publicity team. This role requires forward thinking with exceptional verbal and written communication, the ability to articulate a strong POV, and the capacity to align internal and external stakeholders. The candidate should be proficient at delegation, budget oversight, organization, and prioritizing tasks. A hands-on, proactive approach and a deep understanding of PR are essential. The person will be a self-motivated team player who is reliable, resourceful, open to growth, accountable and operates with a strategic mindset. You’re entrepreneurial, eager to grow, learn and inspire others. You should thrive in ambiguity in a business that is constantly evolving. The Team
The PR team partners with our clients to develop innovative strategies to create narratives and shift perceptions through earned media. The earned media landscape is dynamic, with fewer outlets, smaller staffs, more paywalls, and an unpredictable cultural ecosystem. This team is curious, adaptable, and able to flex between consumer PR, entertainment publicists, and talent relations to maximize impact and provide counsel and guidance. The Human
We look for candidates who Lead With Empathy + Respect, Do The Right Thing, are Creative, are Multipliers, have Deep Rooted Passion, and Fail Fast. We value partnership over vendorship and a collaborative mindset. Life at WORTHI
We believe diversity strengthens our work and encourage passion for life outside of work. As an employee, you can expect: A supportive, inclusive atmosphere Competitive compensation Well-rounded benefits including PTO, medical, cell phone stipend, 401k and more Salary Range
$150,000 – $170,000 (dependent on skills, experience, and competencies) Equal Opportunity
WORTHI is an equal opportunity employer. We do not discriminate on the basis of protected status. This summary is not a legal document and may be amended as needed to reflect changes in the role or company policy.
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WORTHI is a full-service cultural connections agency that grows brands and builds IP by engaging underestimated audiences. We implement an ethnographic marketing approach to create cultural relevance between communities and a brand’s story for lasting impact. This is growth marketing. The Job
The Senior Director will report to the VP, PR, and lead the growing U.S. Hispanic division of our Publicity team. They will bring strategic vision and experience to guide clients, internal teams, and creative partners toward solutions that deliver earned results.
Being fully bilingual with the ability to read, write and translate press materials in English and Spanish is mandatory . An understanding of influencers and other key opinion leaders in PR is critical, as is an informed POV on the evolving media landscape. We value experience and impact over seniority.
Typically, candidates have 7–9 years of in-house or agency experience in entertainment, tech, product and/or consumer PR, with a focus on the U.S. Hispanic audience. This includes familiarity with prominent Hispanic outlets and journalists and an in-depth understanding of the U.S. Hispanic consumer.
The Senior Director will expand and foster our client roster and oversee the wider team and departmental workstreams including account management, client relations, team development, day-to-day tactics, media relations and overall campaign execution on our publicity team. This role requires forward thinking with exceptional verbal and written communication, the ability to articulate a strong POV, and the capacity to align internal and external stakeholders. The candidate should be proficient at delegation, budget oversight, organization, and prioritizing tasks. A hands-on, proactive approach and a deep understanding of PR are essential. The person will be a self-motivated team player who is reliable, resourceful, open to growth, accountable and operates with a strategic mindset. You’re entrepreneurial, eager to grow, learn and inspire others. You should thrive in ambiguity in a business that is constantly evolving. The Team
The PR team partners with our clients to develop innovative strategies to create narratives and shift perceptions through earned media. The earned media landscape is dynamic, with fewer outlets, smaller staffs, more paywalls, and an unpredictable cultural ecosystem. This team is curious, adaptable, and able to flex between consumer PR, entertainment publicists, and talent relations to maximize impact and provide counsel and guidance. The Human
We look for candidates who Lead With Empathy + Respect, Do The Right Thing, are Creative, are Multipliers, have Deep Rooted Passion, and Fail Fast. We value partnership over vendorship and a collaborative mindset. Life at WORTHI
We believe diversity strengthens our work and encourage passion for life outside of work. As an employee, you can expect: A supportive, inclusive atmosphere Competitive compensation Well-rounded benefits including PTO, medical, cell phone stipend, 401k and more Salary Range
$150,000 – $170,000 (dependent on skills, experience, and competencies) Equal Opportunity
WORTHI is an equal opportunity employer. We do not discriminate on the basis of protected status. This summary is not a legal document and may be amended as needed to reflect changes in the role or company policy.
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