McKinley Marketing Partners is hiring: Marketing Manager in Baltimore

Responsibilities

• Serves as the point of contact for corporate ad sales execution, ensuring ads and corporate marketing efforts are tracked, implemented, tested, and optimized.
• Partners with sales representatives and vendors to troubleshoot and deliver high-quality advertising placements while fulfilling sponsor needs related to website support and tracking.
• Collaborates with the Director, Marketing Operations and Growth on digital reporting to ensure all campaigns, corporate advertising, and sponsored projects are completed on time and on budget.
• Works closely with internal teams to translate organizational KPIs into actionable deliverables.
• Coordinates with the Manager, Communications and Community to ensure visual and narrative consistency across all campaigns, journals, and program communications.
• Contributes to cross-functional initiatives that build brand visibility and engagement among members and customers.
• Adapts and resizes creative assets for use across web, email, social media, and print.
• Supports content, website, and advertising needs.
• Assists in creating visual templates for business unit support and sales enablement.
• Manages Adobe files, version control, and ensures all creative is consistent with brand standards.
• Serves as the internal point of contact for visual deliverables, ensuring outsourced creative concepts are implemented effectively across platforms.
• Develops visuals and multimedia content (social graphics, short-form video, podcasts, blogs) to enhance community engagement for the organization and its family of brands, programs, or initiatives.
• Supports organic social and targeted email marketing strategies that complement paid campaigns.
• Assists in creating custom landing pages and optimizing web content in Drupal and HubSpot to increase engagement and conversions.

Requirements

• Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Marketing, UX, or related field.
• 3–5 years of marketing experience, preferably in marketing operations, a digital agency, or a health care environment.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Proficiency in advertising tools such as Google Tag Manager, social media ad platforms, SEM, and Google Display.
• Experience with CMS (Drupal), HubSpot, Google Analytics, and digital marketing/email platforms.
• Proven experience with advertising operations and coordinating with sales/partners.
• Strong understanding of social media platforms and short-form content creation.
• Excellent organizational and project management skills with attention to detail.
• Collaborative mindset and ability to thrive in a fast-paced, deadline-driven environment.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing, Advertising, and Project Management
• Industries: Non-profit Organizations and Hospitals and Health Care