Marketing Communications Manager Job at DMF Lighting in Carson

Overview

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DMF Lighting is a fast-growing leader in the lighting industry. We have an exciting opportunity in our marketing department for a Marketing Communications Manager. This role reports to the Senior Director of Commercial Growth and is crucial for shaping our brand's voice and ensuring consistent, impactful messaging across all mediums.

Location: onsite in Carson, CA. Pay range: $80,000 to $120,000 annually (based on skills/knowledge/experience).

This position is focused on executing our B2B marketing strategy across the Commercial channel and requires a deep understanding of the commercial lighting industry with a proven track record in content and campaigns that drive brand awareness, generate leads, and support the sales team.

Responsibilities

• Strategy & Planning
  • Develop and implement a comprehensive marketing and communications plan aligned with company goals and product launch schedules, targeting specifiers, end users, distributors, and electrical contractors.
  • Conduct market research to identify target audiences, industry trends, and competitive insights to inform messaging and campaign strategies.
  • Collaborate with product development and sales teams to create effective go-to-market strategies for new products and solutions.
• Content Creation & Management
  • Guide the creation of high-quality, technical content for a B2B audience (architects, engineers, designers, distributors, contractors), including case studies, white papers, blog posts, datasheets, website copy, and email campaigns.
  • Manage the content calendar to ensure a consistent flow of fresh content across all platforms.
• Digital & Traditional Marketing
  • Oversee website content, ensuring it is up-to-date, SEO-optimized, and aligned with brand messaging.
  • Develop social media strategy (LinkedIn and industry channels) and plan email marketing campaigns for lead nurturing and engagement.
  • Manage public relations efforts, including reviewing press releases, building media relationships, and securing industry coverage.
• Sales Enablement
• Analytics & Reporting
  • Track and analyze performance of marketing initiatives using key metrics (website traffic, lead generation, social engagement).
  • Provide regular reports to leadership and make data-driven recommendations for optimization.

This role is integral to driving business growth by ensuring the DMF brand and value proposition are consistently and compellingly communicated to our customers. The Marketing Communications Manager will build brand awareness, generate high-quality leads, foster customer engagement, and support the sales team.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in B2B marketing communications, preferably in the lighting, building materials, or a related technical industry.
• Exceptional writing, editing, and verbal communication skills with the ability to translate complex technical information into clear messaging.
• Proven experience in content creation across various formats (web, print, video, etc.).
• Strong organizational skills, multitasking, and time management with the ability to meet tight deadlines.
• Proficiency with digital marketing tools and platforms (marketing automation, CMS, social media tools, Google Analytics).
• Experience with SEO/SEM and paid advertising is a plus.
• Collaborative and proactive team player with cross-functional collaboration ability.
• Knowledge of lighting industry standards, technology (LED, controls), and design principles is desirable.

Company Description

DMF Lighting designs and builds industry-leading LED downlighting that sets the standard for flexibility, performance, and quality. Founded over 30 years ago, DMF is a leader in the lighting industry, driven by innovation and customer service.

Our in-house engineers push the boundaries of lighting, delivering products that combine exceptional performance with beautiful design. We foster a collaborative, forward-thinking culture that empowers our team to bring creative ideas to life and make a lasting impact. DMF Lighting is proud to be an Equal Opportunity Employer.

Employment Type & Seniority

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Appliances, Electrical, and Electronics Manufacturing

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