Digital Marketing Manager Job at Internet Brands in Los Angeles

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Overview

Internet Brands is seeking a strategic and creative Digital Marketing Manager with a strong focus on social media marketing. This role will be responsible for developing and executing marketing campaigns across social media and other paid digital advertising channels, supporting different brands in our Legal division.

About Us

Internet Brands is a vertically focused company with core expertise in Automotive, Health, Legal, and Home/Travel. Our integrated digital approach empowers businesses and consumers through innovative solutions. Our portfolio includes iconic brands like CarsDirect, WebMD, NOLO, and more. Based in Los Angeles, California, we’re seeking a dynamic Campaign Manager to join our Legal Vertical and lead impactful, multi-channel marketing initiatives designed to help attorneys grow their practices.

The Role

The Campaign Manager will be the cornerstone of our digital marketing efforts for our Legal Growth Engine (LGE) product, overseeing high-value, multi-channel programs that drive reputation management, visibility, and case conversion growth for our clients. This analytical, quantitative role requires someone who can execute with precision while managing people and processes effectively. You’ll work cross-functionally with Product, Customer Operations, and Marketing teams to ensure campaigns meet performance goals, budgets are optimized, and margins are maintained. Confident communication skills are key, as you’ll engage directly with customers when necessary. This role reports to the Head of Digital Marketing and is based in our El Segundo HQ

Key Responsibilities

• Social Media Strategy & Management: Develop and execute engaging social media campaigns across platforms like Meta, TikTok, and other small social media platforms.
• Creative Strategy: help with ad creative strategy and reporting on creative performance.
• Paid Digital Advertising: Manage other paid campaigns across social media and digital platforms to drive new customer acquisition.
• Performance Tracking: Monitor and analyze digital campaign performance, providing insights and recommendations for continuous improvement.
• Collaboration & Leadership: Work closely with product and operations teams to ensure cohesive digital marketing efforts.
• Industry Trends & Innovation: Stay updated on digital marketing trends, social media algorithms, and emerging technologies to maintain a competitive edge.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing with a strong emphasis on social media marketing.
• Proficiency in social media management tools, paid advertising platforms, and digital content creation.
• Strong analytical skills with the ability to interpret data and optimize marketing strategies.
• Excellent communication and creative thinking skills.
• Ability to manage multiple projects and work in a fast-paced environment

Why Join Us?

At Internet Brands, you’ll be part of a fast-paced, innovative team that’s transforming the digital marketing landscape in the legal sector. We offer competitive compensation, professional growth opportunities, and the chance to make a meaningful impact by helping attorneys grow their practices.

Compensation & Benefits

We carefully consider a wide range of factors when determining compensation. The compensation for this role is expected to start at $75K-$100K and will depend on skills and experience. We offer a comprehensive benefits package including health insurance (medical, dental, vision), flexible spending accounts, disability and life insurance, 401(k) with company match, PTO, paid holidays, commuter benefits, and access to an Employee Assistance Program (EAP) and well-being coaching. Voluntary benefits such as home, auto, and pet insurance, and access to discounted legal and financial services are also available.

We are an equal opportunity employer and will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).

Notice to California residents: you can find information about our privacy practices at: https://www.internetbrands.com/work-with-us/cpra