Shopper Marketing Manager Job at Yerba Madre in Los Angeles

Overview

The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Shopper Marketing Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, driving impactful in-store and digital marketing programs that resonate with shoppers. This is a hybrid position, and this person will be expected to be in our DTLA office at least 2 times a week.

Responsibilities

• Support the development and execution of Shopper Marketing campaigns for key retailers such as Kroger, Walmart and Costco.
• Coordinate with external agencies and vendors to ensure timely execution of promotional plans.
• Oversee the execution of our retail point of sale materials and in-store displays, and support the development of marketing materials, continually reviewing and optimizing what is most needed at retail to drive commercial performance.
• Work closely with the commercial sales team to support retail initiatives and ensure collaboration across departments.
• Partner with internal teams such as growth marketing, PR, sports marketing, innovation, and external agencies to execute shopper marketing activities effectively.
• Support the collection and analysis of data to measure the impact of shopper marketing initiatives.
• Monitor and report on program and/or campaign performance, sales impact, and other KPIs to the Senior Manager and other stakeholders, providing insights and recommendations for improvement.
• Create impactful, strategic marketing presentations utilizing data, insights, and storytelling.
• Support the creation of a performance dashboard to help the entire organization understand shopper marketing ROI.
• Assist in the development and management of the annual shopper marketing plan and budget.

Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of relevant shopper marketing experience within the CPG industry (F&B experience preferred).
• Intermediate analytics, digital/e-commerce and omni-commerce knowledge.
• Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, extracting actionable insights and identifying strategic avenues for channel growth.
• Proven track record of effectively driving sales in both physical retail environments and online.

Knowledge, Skills & Abilities

• Familiarity with retail marketing trends and shopper behavior.
• Strong verbal and written communications skills.
• Reliable, team player with the ability to communicate effectively.
• Understanding of key US retailers and their go-to-market strategies.
• Strong collaborative nature and ability to work in a cross-functional team environment.
• Curious, takes initiative, develops and seeks out creative and innovative ideas with strong project management skills.
• Ability to thrive in a fast-paced environment and manage complex, omni-channel campaigns efficiently.
• Proactively seeks out new digital and in-store shopper tools, and is eager to take on additional responsibilities beyond primary job duties when necessary.

What We Offer

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are offered depending on the position. Additionally, we offer a competitive benefits package including medical, dental, and vision plans, life and disability coverage, mental health benefits, paid medical leave, paid company holidays, paid time off, and opportunities for career growth and advancement within our team.

Salary Range

$80,000 - $100,000 USD

About Yerba Madre

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” reflects the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, Yerba Madre became the world’s first yerba mate to achieve Regenerative Organic Certified Gold status. Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to protected characteristics per federal, state, or local law.

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, sexual orientation, national origin, disability, Veteran status, age, or any other protected characteristic per federal, state, or local law, including CA Fair Chance Initiative for Hiring. For more information, visit www.YerbaMadre.com.