Harper
About the Role
Senior Product Marketing Manager to developer-focused content initiatives, media/analyst relations, and product-specific activations and campaigns. This individual will work cross-functionally with product, engineering, sales, and executive leadership to clearly articulate our value proposition and ensure consistent, compelling messaging across all customer touchpoints.
Key Responsibilities
- Product Marketing – Own positioning, messaging, and value propositions for core products and major releases like Fabric.
- Lead product launches and feature rollouts from strategy through execution.
- Conduct customer, competitor, and market research to inform messaging and strategic priorities.
- Partner closely with Product and Sales to translate technical capabilities into clear, audience-relevant benefits.
- Develop and maintain product one-pagers, battlecards, and other sales enablement assets.
Developer Content & Enablement
- Design and drive content strategy focused on developers, including blog posts, tutorials, product deep dives, docs coordination, and community education.
- Partner with DevRel and Engineering to surface technical insights and bring them to life through engaging, digestible content.
- Ensure content aligns with SEO and thought leadership goals.
PR, Comms & Analyst Relations
- Manage external communications strategy in partnership with agencies and internal spokespeople around specific product launches and brand activations.
- Pitch stories to media, secure coverage, and build relationships with tech and industry journalists.
- Support executive thought leadership, speaking opportunities, and contributed content.
- Manage analyst briefings and relationship development.
Qualifications
- 8+ years experience in B2B marketing, with a strong focus on product marketing and/or developer-focused audiences.
- Proven success launching technical products and leading messaging strategy.
- Excellent writing and editing skills; you can translate complex ideas into clear, engaging copy.
- Experience managing PR or communications programs, either in-house or via agency.
- Comfortable interfacing with engineers, PMs, and executive stakeholders.
- Familiarity with cloud, AI/ML, APIs, databases, or developer tooling preferred.
- Self-starter with a bias for action and comfort in fast-paced environments.
Nice to Have
- Experience with open source communities and DevRel teams.
- Background in journalism, content strategy, or comms.
- Hands-on skills in tools like Webflow, Asana, Figma, Salesforce, Apollo, HubSpot.
Salary Range: $150,000 - $200,000
Interview Process
- Interview 1: 30 minute Zoom interview with Head of People
- Interview 2: 60 minute Zoom interview with Hiring Manager, EVP of Marketing
- Interview 3: 60 minute Zoom interview with 2 Marketing & Sales Leaders
- Interview 4: 30 minute Zoom interview with Developer Relations
- Interview 5: 30 minute Zoom or in person interview with Harper Co-Founders
Why Join Us
- Opportunity to be part of a high-growth startup with a collaborative and supportive team culture.
- Flexible work environment with remote work options and a focus on work-life balance.
- Competitive compensation package including base salary, commission, and benefits.
- Room for career advancement and professional development opportunities.
If you are a motivated self-starter who thrives in a fast-paced environment and shares our values of transparency, authenticity, and empowerment, we want to hear from you!