Manager, Product Marketing Job at AssistRx in Lockhart

Under the direction of the director of product marketing, the manager of product marketing for AssistRx will lead, support, and execute go-to-market strategies that connect the value of our solutions to the needs of healthcare providers, patients, and clients. This individual will be responsible for developing compelling product positioning and messaging that resonates with target audiences, aligns with market trends, and drives measurable business outcomes. The role requires strong cross-functional collaboration, creative execution, and a data-driven mindset to raise awareness, accelerate adoption, and support ongoing engagement.

Responsibilities

1. Own and execute product marketing strategy to support new product launches and feature enhancements, ensuring alignment from awareness through adoption and retention.
2. Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends to create effective marketing programs.
3. Conduct ongoing competitive and market research to identify trends and opportunities.
4. Manage research initiatives on customer needs, beliefs, mindsets, and decision-making processes to inform and improve existing programs.
5. Support the development of compelling messaging architecture, product positioning, and use cases across the AssistRx portfolio.
6. Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making processes.
7. Ensure integrated launches for products, new features, and solutions, supporting their movement from awareness to adoption.
8. Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks.
9. Support the development of thought leadership content to increase brand visibility and credibility.
10. Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on campaign insights and best practices.
11. Maintain regular communication and working relationships with product, sales, and account management teams, participating in internal strategy and planning meetings.
12. Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensure deliverables are met on time and within budget.

Preferred Experience

• 5+ years of B2B product marketing experience, preferably in healthcare, health technology (SaaS), and/or patient support services.
• Proven success in planning and executing product marketing strategies that drive measurable results.
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle.
• Familiarity with ABM, content strategy, and buyer journey mapping best practices.
• Experience working with UAT, demo environments, CRM systems like Salesforce, Marketing Cloud, WordPress, Lead Generation platforms, Google Analytics, Figma, Confluence, SharePoint, social management platforms like Hootsuite/Sprout, survey platforms like Survey Monkey, and in-app survey tools like Pendo.
• Experience working with or at marketing/creative agencies is a plus.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences.
• Strong project management and organizational skills with a proven track record of delivering on time and within budget.
• Analytical mindset with experience tracking KPIs and using data to inform decisions.
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight.
• Self-starter with a proactive approach to solving problems and driving initiatives forward.

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