Hiya Inc.
Senior Product Marketing Manager, Global Partner Audience
Hiya Inc., Seattle, Washington, us, 98127
About Hiya
At Hiya, we’re revolutionizing voice communication. Our mission is to modernize voice with intelligence for security and productivity. Since 2015, we have introduced Hiya Protect, Hiya Connect, and built a Voice Intelligence Platform that supports over 500 million users globally. Our network and solution partners include British Telecom, EE, Virgin Media O2, Ericsson, Rogers, Bell Canada, MasMovil, Telenor, FICO, Twilio, and more.
The Position The
Senior Product Marketing Manager, Carrier + Partner Audiences
is a foundational member of Hiya’s growing PMM team, responsible for building and driving our go-to-market strategy with global carriers and partners. In this highly visible role, you’ll work with Product, Sales, Business Development, and fellow PMMs to shape how Hiya presents to our most critical audiences, from sharpening our platform story to equipping teams with collateral and insights. You’ll be both strategist and executor, ensuring partners understand Hiya’s value and see it as essential to their success. You’ll learn what motivates partners and how Hiya can deliver immediate, lasting value, and shape how we position AI with carriers.
What You’ll Do
Own the positioning, messaging, and narrative for carrier, OEM, and reseller audiences, while collaborating with the PMM team to strengthen Hiya’s overall story.
Drive competitive and market intelligence and build deep audience insights (personas, journeys, motivations) to shape differentiated messaging, GTM priorities, and product roadmap.
Partner with Sales, BD, and Marketing to win new business and expand existing accounts through tailored campaigns, enablement, and executive-ready collateral.
Position Hiya’s AI capabilities as a strategic advantage for partners, and use AI tools to work smarter and faster.
Plan and execute launches with cross-functional alignment, clear collateral, and post-launch learnings.
Build scalable playbooks and processes that capture repeatable success while tailoring for what’s unique.
Represent Hiya externally — from events to executive meetings — with polished, persuasive narratives.
Relentlessly focus on high-impact opportunities to move the business forward and establish Hiya as the authority in voice intelligence.
Qualities that will make you successful
5-8+ years of experience in B2B SaaS product marketing with a track record of driving positioning, messaging, and GTM strategy.
Executive presence with strong storytelling skills: distill complex ideas into clear, compelling narratives for senior stakeholders.
Strategic and executional — from shaping the big idea to building decks and campaigns — with strong prioritization.
Curious and empathetic: skilled at building personas, mapping journeys, and understanding what motivates your audience.
Builder’s mindset: ability to create playbooks and processes that capture repeatable elements while tailoring for what’s unique.
Metrics- and AI-driven: define success, measure it, and use data and AI tools to sharpen strategy.
Strong cross-functional collaboration, able to influence without authority and thrive in a fast-moving environment.
Comfortable representing Hiya at events, trade shows, and in-person meetings.
Telco or carrier experience is a plus; ability to quickly learn new markets and audiences to craft bespoke approaches.
The person in this role must embody Hiya’s key values of
Serving
our customers,
Doing
rather than observing,
Improving
ourselves and our business,
Owning
and holding ourselves accountable for success, and
Leading
by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.
More Details
Start Date: Immediately
Status: Full-time
Type: Hybrid, 2 days per week in our Seattle office
Location: Seattle, WA
Travel Requirements: ~10–15% for industry events and carrier meetings
Department: Marketing
Reports to: Director of Product Marketing
Direct Reports: None (IC role)
Benefits
Equity compensation
401K program with 3% match through Fidelity Investments
Self managed vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)
Donation Matching for a charity of your choice (up to $1,000/year)
$1,000/year reimbursement in Professional Development funds
This position is based in Seattle, WA, USA. We are building a team with a variety of perspectives and professional experiences. We believe diversity and unique perspectives strengthen our company and our work.
Our team has received awards from Built-in Seattle, Seattle Business Week, Deloitte Technology Fast 500, and Forbes. We are a people-centric company focused on helping our employees grow personally and professionally. Join us for an innovative challenge that is disrupting an industry.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
The Position The
Senior Product Marketing Manager, Carrier + Partner Audiences
is a foundational member of Hiya’s growing PMM team, responsible for building and driving our go-to-market strategy with global carriers and partners. In this highly visible role, you’ll work with Product, Sales, Business Development, and fellow PMMs to shape how Hiya presents to our most critical audiences, from sharpening our platform story to equipping teams with collateral and insights. You’ll be both strategist and executor, ensuring partners understand Hiya’s value and see it as essential to their success. You’ll learn what motivates partners and how Hiya can deliver immediate, lasting value, and shape how we position AI with carriers.
What You’ll Do
Own the positioning, messaging, and narrative for carrier, OEM, and reseller audiences, while collaborating with the PMM team to strengthen Hiya’s overall story.
Drive competitive and market intelligence and build deep audience insights (personas, journeys, motivations) to shape differentiated messaging, GTM priorities, and product roadmap.
Partner with Sales, BD, and Marketing to win new business and expand existing accounts through tailored campaigns, enablement, and executive-ready collateral.
Position Hiya’s AI capabilities as a strategic advantage for partners, and use AI tools to work smarter and faster.
Plan and execute launches with cross-functional alignment, clear collateral, and post-launch learnings.
Build scalable playbooks and processes that capture repeatable success while tailoring for what’s unique.
Represent Hiya externally — from events to executive meetings — with polished, persuasive narratives.
Relentlessly focus on high-impact opportunities to move the business forward and establish Hiya as the authority in voice intelligence.
Qualities that will make you successful
5-8+ years of experience in B2B SaaS product marketing with a track record of driving positioning, messaging, and GTM strategy.
Executive presence with strong storytelling skills: distill complex ideas into clear, compelling narratives for senior stakeholders.
Strategic and executional — from shaping the big idea to building decks and campaigns — with strong prioritization.
Curious and empathetic: skilled at building personas, mapping journeys, and understanding what motivates your audience.
Builder’s mindset: ability to create playbooks and processes that capture repeatable elements while tailoring for what’s unique.
Metrics- and AI-driven: define success, measure it, and use data and AI tools to sharpen strategy.
Strong cross-functional collaboration, able to influence without authority and thrive in a fast-moving environment.
Comfortable representing Hiya at events, trade shows, and in-person meetings.
Telco or carrier experience is a plus; ability to quickly learn new markets and audiences to craft bespoke approaches.
The person in this role must embody Hiya’s key values of
Serving
our customers,
Doing
rather than observing,
Improving
ourselves and our business,
Owning
and holding ourselves accountable for success, and
Leading
by showing up with a point of view, engaging in open discussion, listening respectfully to others opinions and committing to decisions.
More Details
Start Date: Immediately
Status: Full-time
Type: Hybrid, 2 days per week in our Seattle office
Location: Seattle, WA
Travel Requirements: ~10–15% for industry events and carrier meetings
Department: Marketing
Reports to: Director of Product Marketing
Direct Reports: None (IC role)
Benefits
Equity compensation
401K program with 3% match through Fidelity Investments
Self managed vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)
Donation Matching for a charity of your choice (up to $1,000/year)
$1,000/year reimbursement in Professional Development funds
This position is based in Seattle, WA, USA. We are building a team with a variety of perspectives and professional experiences. We believe diversity and unique perspectives strengthen our company and our work.
Our team has received awards from Built-in Seattle, Seattle Business Week, Deloitte Technology Fast 500, and Forbes. We are a people-centric company focused on helping our employees grow personally and professionally. Join us for an innovative challenge that is disrupting an industry.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr