Global Payments
Overview Global Payments makes it possible for millions to move money between buyers and sellers through our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps millions of companies, financial institutions, and cardholders grow with confidence by delivering best-in-class payments technology and software solutions.
Ensure you read the information regarding this opportunity thoroughly before making an application. We are seeking a
Sr. Director, Brand Marketing
to lead integrated marketing programs that accelerate brand growth and drive measurable business impact. The role owns end-to-end strategy and activation of cross-functional initiatives that elevate our flagship product,
Genius
— a next-generation, unified point-of-sale (POS) solution that combines payments, software, and services in one platform. Genius is a cornerstone of our POS strategy, and we are investing to make it a recognized, trusted, and preferred brand in its category. As Sr. Director, Brand Marketing, you will shape the
integrated brand marketing strategy
for Genius, orchestrate campaigns across creative, content, digital, media, and regional teams, and ensure every initiative ties to growth outcomes. You will also track and report on brand awareness and growth metrics to demonstrate value to leadership and optimize impact. Responsibilities
Lead the integrated global brand marketing strategy
for Genius, ensuring programs support awareness, growth, and revenue objectives. Design and manage integrated brand programs
spanning creative, content, digital, paid media, PR, and external partners across geographies. Track, analyze, and report on growth metrics and brand KPIs
(awareness, preference, engagement, campaign ROI) and share insights with leadership for optimization. Ensure alignment from strategy through execution , partnering with senior marketing leadership to define objectives and deliver against outcomes. Orchestrate cross-functional teams
and resources, resolving dependencies and removing blockers to enable speed and scale. Champion brand consistency and governance
to ensure every touchpoint reinforces the Genius brand story and positioning. Act as the connective tissue
between marketing strategy, execution, and business growth, keeping the Genius brand at the center of every program. Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus. 10+ years of experience in brand marketing, integrated campaign strategy, or program management. Proven success in developing and executing integrated brand marketing strategies that grow brand awareness and deliver measurable business results. Experience in fintech, payments, or financial services marketing strongly preferred; experience in technology, SaaS, or SMB-focused marketing also valuable.
Skills
Strong understanding of brand tracking methodologies, growth KPIs, and campaign performance reporting. Experience managing multi-channel campaigns (paid, owned, earned) at scale. Exceptional organizational, facilitation, and communication skills with the ability to influence at all levels. Proficiency with project and marketing management tools.
Attributes
Strategic thinker who connects brand vision to execution. Data-driven with comfort presenting metrics and insights to leadership. Collaborative, flexible, and able to manage complexity across global teams. Results-oriented with bias for action and problem-solving.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or to provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
#J-18808-Ljbffr
Ensure you read the information regarding this opportunity thoroughly before making an application. We are seeking a
Sr. Director, Brand Marketing
to lead integrated marketing programs that accelerate brand growth and drive measurable business impact. The role owns end-to-end strategy and activation of cross-functional initiatives that elevate our flagship product,
Genius
— a next-generation, unified point-of-sale (POS) solution that combines payments, software, and services in one platform. Genius is a cornerstone of our POS strategy, and we are investing to make it a recognized, trusted, and preferred brand in its category. As Sr. Director, Brand Marketing, you will shape the
integrated brand marketing strategy
for Genius, orchestrate campaigns across creative, content, digital, media, and regional teams, and ensure every initiative ties to growth outcomes. You will also track and report on brand awareness and growth metrics to demonstrate value to leadership and optimize impact. Responsibilities
Lead the integrated global brand marketing strategy
for Genius, ensuring programs support awareness, growth, and revenue objectives. Design and manage integrated brand programs
spanning creative, content, digital, paid media, PR, and external partners across geographies. Track, analyze, and report on growth metrics and brand KPIs
(awareness, preference, engagement, campaign ROI) and share insights with leadership for optimization. Ensure alignment from strategy through execution , partnering with senior marketing leadership to define objectives and deliver against outcomes. Orchestrate cross-functional teams
and resources, resolving dependencies and removing blockers to enable speed and scale. Champion brand consistency and governance
to ensure every touchpoint reinforces the Genius brand story and positioning. Act as the connective tissue
between marketing strategy, execution, and business growth, keeping the Genius brand at the center of every program. Qualifications
Education & Experience
Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus. 10+ years of experience in brand marketing, integrated campaign strategy, or program management. Proven success in developing and executing integrated brand marketing strategies that grow brand awareness and deliver measurable business results. Experience in fintech, payments, or financial services marketing strongly preferred; experience in technology, SaaS, or SMB-focused marketing also valuable.
Skills
Strong understanding of brand tracking methodologies, growth KPIs, and campaign performance reporting. Experience managing multi-channel campaigns (paid, owned, earned) at scale. Exceptional organizational, facilitation, and communication skills with the ability to influence at all levels. Proficiency with project and marketing management tools.
Attributes
Strategic thinker who connects brand vision to execution. Data-driven with comfort presenting metrics and insights to leadership. Collaborative, flexible, and able to manage complexity across global teams. Results-oriented with bias for action and problem-solving.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or to provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
#J-18808-Ljbffr