O.H. Partners
Job Summary:
The
Paid Search Strategist
is responsible for managing paid search campaigns from top to bottom, including but not limited to paid search campaign set-up, budget management, setting and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.
Supervisory Responsibilities: ● None.
Duties/Responsibilities: ● Manage high volume paid search and YouTube campaigns for multiple clients. ● Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks. ● Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. ● Collaborate with the Media team to integrate paid search into overarching media recommendations. ● Execute campaign launches: keyword and copy creation, analytics and tracking implementation. ● Daily campaign management: Monitoring campaign performance against client goals, including but not limited to search terms reports, negative keyword lists, keyword quality score audits (landing page experience, ad copy relevancy, estimated CTR). ● Budget management: manage pacing, daily budgets, as well as overall platform allocations. ● Bid management: Implement bid strategies and optimization efforts at the campaign, ad group and keyword levels. ● Identify and recommend opportunities in related channels outside of search (YouTube, Gmail, GDN, etc.). ● Manage platform tools to effectively achieve the highest ROAS/ROI across the major search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for wider Google advertising where appropriate. ● Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals. ● Must be able to minimize CPC by increasing your quality index. ● Generate performance reports and conduct campaign audits. ● Analyze data to develop actionable insights that can be measured and reported. ● Develop performance metrics to provide recommendations and continually revise campaign strategy. ● Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project management skills with attention to details and focus on quality of results. ● Stay abreast of SEM industry trends and platform updates. ● Execute client invoicing and insertion orders. Required Skills/Abilities: ● Experience with managing CPA and CPC campaigns. ● Knowledge of Google Ads and YouTube. ● Client-facing presence and communication skills. ● Maintaining strong internal and external relationships, ensuring the SEM campaigns meet client goals. ● Proficiency with gaining actionable insights from analytic tools. ● Knowledge of tagging is helpful but not required. ● Experience working on large-scale national accounts is a plus but not required. ● Experience working with the media buying software, Advantage, is a plus but not required. ● Experience collaborating between channels (Social, Display, SEO, etc.) ● Google Ads Certifications required. ● Must be a self-starter. ● Strong verbal and written communication skills.
Milestones and Performance Indicators: ● The Work: Ensures all campaigns are running as planned on budget, and with the proper creative message. ● Thought Leadership: Identify minimum of one trend within the industry to highlight in internal communications. Education and Experience: ● Bachelor's degree in Advertising, Marketing, Business Administration, or related field ● 3+ years of experience managing high volume paid search campaigns ● Google Ads Certifications required ● Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment verticals
Next Role Progression: ● Senior Strategist, Paid Search
Working Conditions: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Hybrid office scenario. Travel requirements - In town travel necessary, occasional overnight travel needed.
Paid Search Strategist
is responsible for managing paid search campaigns from top to bottom, including but not limited to paid search campaign set-up, budget management, setting and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.
Supervisory Responsibilities: ● None.
Duties/Responsibilities: ● Manage high volume paid search and YouTube campaigns for multiple clients. ● Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks. ● Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. ● Collaborate with the Media team to integrate paid search into overarching media recommendations. ● Execute campaign launches: keyword and copy creation, analytics and tracking implementation. ● Daily campaign management: Monitoring campaign performance against client goals, including but not limited to search terms reports, negative keyword lists, keyword quality score audits (landing page experience, ad copy relevancy, estimated CTR). ● Budget management: manage pacing, daily budgets, as well as overall platform allocations. ● Bid management: Implement bid strategies and optimization efforts at the campaign, ad group and keyword levels. ● Identify and recommend opportunities in related channels outside of search (YouTube, Gmail, GDN, etc.). ● Manage platform tools to effectively achieve the highest ROAS/ROI across the major search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for wider Google advertising where appropriate. ● Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals. ● Must be able to minimize CPC by increasing your quality index. ● Generate performance reports and conduct campaign audits. ● Analyze data to develop actionable insights that can be measured and reported. ● Develop performance metrics to provide recommendations and continually revise campaign strategy. ● Ensure that SEM campaigns satisfy clients’ goals. Strong time management and project management skills with attention to details and focus on quality of results. ● Stay abreast of SEM industry trends and platform updates. ● Execute client invoicing and insertion orders. Required Skills/Abilities: ● Experience with managing CPA and CPC campaigns. ● Knowledge of Google Ads and YouTube. ● Client-facing presence and communication skills. ● Maintaining strong internal and external relationships, ensuring the SEM campaigns meet client goals. ● Proficiency with gaining actionable insights from analytic tools. ● Knowledge of tagging is helpful but not required. ● Experience working on large-scale national accounts is a plus but not required. ● Experience working with the media buying software, Advantage, is a plus but not required. ● Experience collaborating between channels (Social, Display, SEO, etc.) ● Google Ads Certifications required. ● Must be a self-starter. ● Strong verbal and written communication skills.
Milestones and Performance Indicators: ● The Work: Ensures all campaigns are running as planned on budget, and with the proper creative message. ● Thought Leadership: Identify minimum of one trend within the industry to highlight in internal communications. Education and Experience: ● Bachelor's degree in Advertising, Marketing, Business Administration, or related field ● 3+ years of experience managing high volume paid search campaigns ● Google Ads Certifications required ● Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment verticals
Next Role Progression: ● Senior Strategist, Paid Search
Working Conditions: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Hybrid office scenario. Travel requirements - In town travel necessary, occasional overnight travel needed.