Divisional Marketing Manager Job at Champions Group in Seattle

Overview Divisional Marketing Manager In this role, you'll focus on building and executing marketing plans that drive top-line growth, with an emphasis on PPC (Google Ads), paid search, retargeting, and other digital marketing tactics. You'll also have the opportunity to shape regional marketing strategies, launch new service lines, and collaborate with passionate leaders across the organization. Responsibilities Develop individual marketing plans / strategies for 2 brands: craft tailored marketing plans for each brand and its service lines; in partnership with the Campaign Development and Digital Marketing teams, build plans that drive revenue with a special focus on new customer acquisition. Digital marketing expertise: work with the digital marketing agency and serve as the main point of contact for PPC, LSA, retargeting, and other digital marketing tactics. Leverage deep knowledge of online marketing platforms. Expert in assigned brands: be the foremost expert in your assigned brands\' needs, business goals, opportunities, and challenges, including the competitive market. Collaboration with General Managers (GM): partner with GMs as the go-to marketing expert for each brand to support growth; develop partnerships across operations to understand unique market and brand needs. Cross-functional Collaboration: plan, launch, and measure lead generation campaigns across digital, direct mail, TV, radio, sponsorships, and hyper-local marketing. Marketing Generalist: collaborate with marketing experts in every discipline and translate strategies to operational teams to explain purpose and benefits of programs. Data Analysis: monitor and analyze performance of each brand and campaigns; provide reports, insights, and actionable recommendations to improve effectiveness. Social and Reputation Management: manage and monitor social media content calendars and reputation scores across platforms. Budget Management & Planning: develop marketing plans and budgets for each brand; continually monitor results to drive incremental phone calls and web leads; provide regular updates to General Managers. Vendor / Agency Management: build and maintain relationships with external digital marketing agencies and vendors to ensure successful campaign execution. Brand Communication: organize and lead regular marketing meetings with leaders from each brand to ensure alignment and growth initiative focus. Team Leadership & Team Player: be an integral part of the marketing leadership and collaborate with cross-functional team members to deploy best-in-class marketing programs; demonstrate enthusiasm for marketing and growth initiatives. Education & Experience Bachelor\'s Degree in Marketing, Business, or a related field with ability to develop strategies and execution plans (MBA a plus). 3+ years of marketing experience in the home services industry (HVAC, plumbing, electrical, landscaping, roofing, or similar). 5+ years of overall marketing experience, with a proven track record of developing and executing successful marketing strategies and experience developing partner relationships. Strong understanding of the greater Seattle market and surrounding areas and its unique consumer behaviors, seasonality, and media landscape. In-depth digital marketing experience (PPC, LSA, retargeting), through a digital marketing agency or managing vendor relationships. Experience working with home services, multi-site business, retail, or hospitality is preferred but not required. Experience in budgeting, results analysis and planning. Experience working with various stakeholders, supporting multiple sites, and handling change management and integration of acquired entities; strong analytical and problem-solving skills. Experience identifying target audiences and devising campaigns that engage, inform, and motivate. Experience utilizing marketing systems and software; proficient with Microsoft Office (Word, Excel, PPT, Outlook) or similar. Pay Range $115,000 - $125,000 USD Champions Group is a nationwide leading provider of essential home services specializing in heating, air conditioning and plumbing services. With the mission to maintain long term relationships with its customers, Champions Group is dedicated to delivering timely, high-quality services across a comprehensive suite of HVAC, plumbing and electrical products. Champions Group Holdings includes brands from across the country, including Adeedo!, ASI, Bee’s Plumbing, Bell Brothers, Fetch-A-Tech, HELP, Hobaica, Howard Air, JW Plumbing Heating and Air, M and M Heating, Cooling, Plumbing & Electrical, McAfee Heating and Air, Moore Home Services, ProSkill Services, Scottsdale Air, Seatown Electric, Plumbing, Heating & Air Conditioning and Timo\'s Air Conditioning & Heating. We are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws. Additionally, we will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act and the City of Los Angeles\' Fair Chance Initiative for Hiring Ordinance. #J-18808-Ljbffr