Insulet Corporation
Sr. Director, Product Marketing (Hybrid)
Insulet Corporation, San Diego, California, United States, 92189
Sr. Director, Product Marketing (Hybrid) page is loaded## Sr. Director, Product Marketing (Hybrid)locations:
San Diego, Californiatime type:
Full timeposted on:
Posted Todayjob requisition id:
REQ-2025-13080The **Senior Director, Product Marketing** –This role is accountable for the successful global launch of the next-generation Omnipod. The leader will define and drive the strategic vision, lead cross-functional go-to-market execution, and ensure commercial success across markets. This individual will manage and develop two direct reports and play a key role in shaping the future of the franchise.
This is a full-time exempt position reporting to the VP, Product Marketing.**Strategic Leadership*** Develop a 3-year strategic plan for the next-generation Omnipod AID system.* Develop and maintain the Target Product Profile (TPP) to articulate product vision, critical success criteria, and alignment on claims, differentiation, and pricing strategy.* Partner cross-functionally to ensure strategic alignment across product, evidence, market access and commercial teams.**Commercial Acumen*** Influence pricing strategy in collaboration with Market Access.* Engage with Key Opinion Leaders (KOLs) and HCP Ad Board to inform product positioning and drive adoption.* Lead commercial functions through launch execution, aligning stakeholders on timelines, deliverables, and success metrics.**Operational Excellence*** Collaborate with Supply Chain, Manufacturing, and Operations to ensure product availability and scalability.* Understand and address operational dependencies that impact launch success.**Support International Growth*** Support International PMM Team on strategic planning and execution of launch in new and existing countries.* Partner with international teams to tailor go-to-market strategies and ensure regulatory and market readiness.* Drive alignment on messaging and positioning across global markets.**Go-To-Market Excellence*** Own and drive the global GTM strategy, ensuring cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care, and Sales Ops.* Develop an integrated communication plan to ensure consistency in messaging and claims across product components.* Lead the creation of the global launch campaign and marketing toolkit, ensuring adaptability for regional execution.·
Lead the product packaging initiative to create an out of box experience reflective of the brand.**Evidence & Messaging*** Identify clinical evidence gaps and support the IEP process in establishing the right data roadmap to support robust marketing claims, indications and market access.* Own the GTM plan for new clinical data and publications, ensuring timely dissemination and integration into regional marketing and sales enablement.* Partner with Sales Training to embed product positioning, messaging, and competitive differentiation into training programs.* Lead the HCP learning pathway to build knowledge, trust and belief in the product.**Customer & Market Insights*** Collaborate with Product Management to design and execute market research, ensuring the customer voice is embedded throughout the product lifecycle.* Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.**Team Leadership*** Manage and develop two direct reports, fostering growth, accountability, and cross-functional collaboration.NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office 3x/week; may work remotely other days). #LI-Hybrid Additional Information:The US base salary range for this full-time position is $235,050.00 - $352,575.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.() #J-18808-Ljbffr
San Diego, Californiatime type:
Full timeposted on:
Posted Todayjob requisition id:
REQ-2025-13080The **Senior Director, Product Marketing** –This role is accountable for the successful global launch of the next-generation Omnipod. The leader will define and drive the strategic vision, lead cross-functional go-to-market execution, and ensure commercial success across markets. This individual will manage and develop two direct reports and play a key role in shaping the future of the franchise.
This is a full-time exempt position reporting to the VP, Product Marketing.**Strategic Leadership*** Develop a 3-year strategic plan for the next-generation Omnipod AID system.* Develop and maintain the Target Product Profile (TPP) to articulate product vision, critical success criteria, and alignment on claims, differentiation, and pricing strategy.* Partner cross-functionally to ensure strategic alignment across product, evidence, market access and commercial teams.**Commercial Acumen*** Influence pricing strategy in collaboration with Market Access.* Engage with Key Opinion Leaders (KOLs) and HCP Ad Board to inform product positioning and drive adoption.* Lead commercial functions through launch execution, aligning stakeholders on timelines, deliverables, and success metrics.**Operational Excellence*** Collaborate with Supply Chain, Manufacturing, and Operations to ensure product availability and scalability.* Understand and address operational dependencies that impact launch success.**Support International Growth*** Support International PMM Team on strategic planning and execution of launch in new and existing countries.* Partner with international teams to tailor go-to-market strategies and ensure regulatory and market readiness.* Drive alignment on messaging and positioning across global markets.**Go-To-Market Excellence*** Own and drive the global GTM strategy, ensuring cross-functional alignment across Regional Marketing, Market Access, Training, Customer Care, and Sales Ops.* Develop an integrated communication plan to ensure consistency in messaging and claims across product components.* Lead the creation of the global launch campaign and marketing toolkit, ensuring adaptability for regional execution.·
Lead the product packaging initiative to create an out of box experience reflective of the brand.**Evidence & Messaging*** Identify clinical evidence gaps and support the IEP process in establishing the right data roadmap to support robust marketing claims, indications and market access.* Own the GTM plan for new clinical data and publications, ensuring timely dissemination and integration into regional marketing and sales enablement.* Partner with Sales Training to embed product positioning, messaging, and competitive differentiation into training programs.* Lead the HCP learning pathway to build knowledge, trust and belief in the product.**Customer & Market Insights*** Collaborate with Product Management to design and execute market research, ensuring the customer voice is embedded throughout the product lifecycle.* Lead communication efforts to regional marketing teams and customers for new product releases, updates, and critical product-related communications.**Team Leadership*** Manage and develop two direct reports, fostering growth, accountability, and cross-functional collaboration.NOTE: This position is eligible for hybrid working arrangements (requires on-site work from an Insulet office 3x/week; may work remotely other days). #LI-Hybrid Additional Information:The US base salary range for this full-time position is $235,050.00 - $352,575.00. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position in the primary work location in the US. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Talent Acquisition Specialist can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.() #J-18808-Ljbffr