Marketing Manager Job at Nashville Public Radio in San Francisco

Overview

Workhelix is a tech-enabled services company with a single goal: helping organizations get the most out of their AI investments. Our people and software combine to give leaders answers to the three critical questions about the business value of AI: where are top opportunities to create value with AI, whether current efforts are delivering ROI, and how to accelerate the benefits of GenAI deployments. We apply our expertise in economics, AI, and data science to identify opportunities and monitor impact through ROI analytics. We maintain a culture built on five key principles. For more information, please visit the careers page on our website.

Job Summary

Define the category. Tell the story. Drive the growth. Workhelix is on a mission to transform how enterprise companies harness emerging technologies like GenAI to reshape work and realize measurable value. As our first dedicated marketing hire, you’ll play a foundational role in building our brand, shaping our narrative, and accelerating go-to-market momentum.

This is a unique opportunity for a strategic, full-stack marketer who is excited to build from the ground up. You’ll work directly with our founding team, including world-renowned economists, product leaders, and enterprise sales to tell compelling stories, craft scalable campaigns, and generate demand across Fortune 500 companies.

Who You Are

You’re a self-starter who doesn’t need built-out frameworks and processes. You enjoy the challenge of building from scratch. You are energized by the rare opportunity to shape the voice and presence of a company helping enterprises navigate a once-in-a-generation technological shift.

Key Responsibilities

• Content Creation and Thought Leadership:
  • Develop and maintain a weekly newsletter focused on actionable insights for enterprises implementing AI. Highlight recent research, case studies, success stories, and failures in the enterprise AI space. Include Workhelix’s perspective and actionable takeaways for readers.
  • Collaborate with company leadership to create thought leadership content, including blogs, articles, and white papers.
  • Manage website content, keeping it updated with best practices, industry trends, and Workhelix’s unique perspective.
• Social Media Management:
  • Establish and manage Workhelix’s social media presence on platforms such as LinkedIn, X, and others as relevant.
  • Regularly post updates, thought leadership pieces, and other engaging content to both company and founder accounts.
  • Monitor engagement and performance metrics to optimize content strategy.
• Marketing Strategy And Positioning:
  • Develop and refine Workhelix’s value proposition and product positioning.
  • Collaborate with Sales and Product teams to test and iterate on product positioning and messaging.
  • Create messaging frameworks that resonate with target audiences and differentiate Workhelix from competitors.
• Marketing Execution:
  • Develop GTM materials such as marketing one-pagers, FAQs, and sales enablement documents.
  • Run email campaigns to nurture leads, drive engagement, and convert prospects.
  • Conduct experiments to increase MQLs and optimize conversion rates through a variety of channels (organic and paid), constantly assessing experiment performance through KPI dashboards.
  • Collaborate with Sales to develop and refine conference and speaking strategy for Cofounders.
• Event Marketing:
  • Own the event marketing strategy for Workhelix, from major conferences to curated executive roundtables.
  • Identify high-impact events where Workhelix should have a presence and manage our involvement end-to-end.
  • Coordinate speaking opportunities for leadership, develop event collateral, and support lead capture and follow-up strategy.
  • Work closely with Sales and GTM to align event presence with pipeline goals and audience targeting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in marketing in B2B or tech-enabled services companies.
• Experience developing and executing product positioning strategies, including market research, competitive analysis, and messaging frameworks.
• Experience working at an early-stage (Series A or B) start-up or similar environment.
• Strong understanding of marketing strategy, GTM execution, and lead generation.
• Excellent written and verbal communication skills with the ability to distill complex topics into clear and concise language.
• Data-driven mindset with the ability to experiment rapidly, analyze performance metrics, and adapt strategies accordingly.
• Ability to independently create on-brand marketing materials using design tools such as Canva or Figma.
• Self-starter with strong organizational and project management skills.
• Experience working in a startup or high-growth environment.
• Familiarity with AI/ML technologies or enterprise transformation topics is a plus.

What You’ll Get

• Competitive compensation package and benefits.
• Chance to learn and collaborate with leading researchers in the AI and digital economy space.
• The opportunity to help build a company, culture, and products from the ground up with a team that values healthy working practices.
• A high-trust, high-autonomy work environment.

At Workhelix, we are committed to equal employment opportunities and a diverse, inclusive environment. Selection for employment will be based on qualifications, merit, and business needs. We encourage all qualified individuals to apply.