Macular Society is hiring: Email marketing manager in Hampshire Township

Location: Based in Andover, Hampshire or remote.

Salary: £33,000 - £36,000 pro-rata - Full time - 37.5 hours per week

Join us in Beating Macular Disease

Do you have a background in digital content marketing and analytics? Do you want to make a real difference to people living with sight loss? Join the Macular Society as our email marketing manager and help us Beat Macular Disease.

About the Macular Society

Macular disease is the biggest cause of sight loss in the UK, with around 300 people diagnosed every day. We're the only UK charity determined to beat the fear and isolation of macular disease through:

• Trusted advice and support services that empower those living with macular disease

About the role

We’re looking for someone with strong digital experience to be part of our digital and web team. The email marketing manager will support our Head of digital in delivering successful content utilising their technical skills through our emails.

As our email marketing manager, you will:

• Support the organisation through the management, the strategic development and implementation of our digital content strategy – through implementing our busy email marketing programme.
• Create updates and new content for our emails from across the organisation - ensuring it is correct, up to date, relevant, appropriate to the audience and reviewed by stakeholders.
• Utilise analytics for meaningful reporting and making recommendations and changes as a result.
• Employ sector insights and email best practice to continually refine and improve our email programme.
• Ensure all digital content is accessible and engaging for all audiences with varying levels of sight; creating new templates where necessary.
• Understand key audience profiles and motivations and use this information to engage audiences and inform delivery of content and creative execution

About you

Our ideal candidate will have:

• Previous experience in a similar role - ideally within a charity.
• Demonstrable experience of implementing and delivering effective and engaging email programmes.
• Experience and understanding of digital analytics.
• Knowledge of and competent in following digital best practice.
• Experience of using backend systems such as website CMS and email marketing platforms (ie Dotdigital).
• Ideally some experience in basic image editing.

In return, we provide a great working culture – we do something worthwhile and are proud to work together to Beat Macular Disease – as recognised by our inclusion inThe Sunday Times Best Places to Work 2023 list.

Benefits include:

• Flexible working options
• 26 days annual leave, rising to 27 after one year
• Option to buy or sell annual leave
• Supportive family-friendly policies

To read about our benefits in more detail, see link below.

We are an equal opportunities employer and a Disability Confident Employer. We welcome applications from all suitably qualified persons, particularly people with lived experience of sight loss.

• Guaranteed interview for disabled applicants who meet the minimum (essential) criteria and disclose their disability in their application
• Opportunities to request reasonable adjustments for interviews and the role

We aim to be an inclusive employer reflecting the communities we serve.

How to apply

For a full job description and person specification, please see below.

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