SpyCloud is hiring: Product Marketing Manager in Austin

Overview

SpyCloud is on a mission to disrupt the cycle of cybercrime by protecting users’ identities and preventing targeted attacks. SpyCloud’s solutions thwart cyberattacks and protect more than 4 billion accounts worldwide. We are looking for a Product Marketing Manager to shape how we bring our identity threat protection solutions to market. This role reports to the Senior Director of Product Marketing and focuses on connecting SpyCloud’s technology to customer needs, helping enterprises, partners, and security teams prevent identity-driven threats before they lead to breaches, fraud, or ransomware.

As part of a collaborative, high-performing Product Marketing team, you will drive go-to-market execution, scale differentiated positioning, and amplify the impact of our data partnerships and portfolio integrations. You will use market-driven insights to inform strategy and ensure our solutions align with evolving customer needs and security challenges.

The ideal candidate serves as a strategic bridge between product, marketing, sales, and the target market—translating complex technical capabilities into clear, compelling narratives for technical decision-makers and business stakeholders. This role blends storytelling with execution: scaling positioning, building enablement, and showing customers how to unlock new use cases that stop identity threats.

What You’ll Do

• Go-to-Market Execution
  • Lead and support launches for technology integrations (IAM/PAM, SIEM, SOAR, EDR/XDR/MDR, ITSM, threat intel, etc.).
  • Partner with the Alliances team to create joint value propositions, full-funnel content, sales plays, and enablement that help customers achieve Desired outcomes with ease and confidence.
  • Create launch assets and positioning that equip internal teams and partners to accelerate adoption and close deals faster.
• PLG/PLS Motion Support
  • Collaborate with Product and Marketing to test and scale product-led growth and sales experiments.
  • Develop messaging, campaigns, and digital programs that drive adoption and expansion.
  • Design and optimize demand generation motions—acquiring, nurturing, and converting leads into paying customers.
• Customer Marketing Support
  • Partner with Customer Success and PMM team members to source customer reviews, case study candidates, and campaign content.
  • Build campaigns that showcase ROI, amplify customer stories, and strengthen advocacy.
  • Collaborate with Customer Success and Sales to capture and amplify customer stories and proof points.
• Cross-Functional Collaboration
  • Work closely with PMM peers, Demand Gen, Content, Product Management, Sales, and CS to infuse market insights into strategy and execution.
  • Develop sales enablement materials—including customer-facing presentations, talk tracks, and demo scripts—that set the field up for success.
  • Operate flexibly across projects that may fall outside the “standard PMM box.”

Requirements

• Minimum 5 years of product marketing experience. 2–3 years in cybersecurity, identity, threat intelligence, or adjacent space.
• Familiarity with IAM/PAM, SIEM, SOAR, EDR, XDR, MDR, or related security ecosystems.
• Proven ability to develop and execute GTM strategies and content across the funnel.
• Skilled at cross-functional collaboration and program building.
• Exceptional written and verbal communication skills with the ability to simplify technical concepts.
• Self-starter who thrives in fast-moving, growth-oriented environments.

Nice to Have

• Experience supporting alliances/BD marketing.
• Background in PLG/PLS environments.
• Experience with customer marketing programs and advocacy platforms.
• Comfort with testing/using AI tools for competitive or GTM efficiency.

SpyCloud is not sponsoring visas at this time.

Benefits (U.S.-Based for Full Time Employees)

SpyCloud offers a comprehensive benefits package, flexible/remote-friendly work options, and a competitive salary. Benefits include:

• 401(k) with Employer Contribution
• Health, Vision, and Dental Insurance (HSA available with Employer Contribution)
• Employer-paid life, short-term, and long-term disability
• Generous PTO and paid holidays

Benefits (U.K.-Based for Full Time Employees)

• Retirement Savings Plan with Employer Contribution
• Employer-provided Private Health Insurance and Healthcare Cashplan
• Employer-paid Life Insurance and Income Replacement
• Generous holiday plan

About SpyCloud

SpyCloud is a leader in Cybercrime Analytics, helping protect users’ identities, prevent targeted attacks, and unmask adversaries. We are committed to a diverse, inclusive, and collaborative environment and are an Equal Employment Opportunity and Affirmative Action employer. All employment decisions are based on merit, performance, and business needs.

Our culture is built on delivering impact while enjoying a collaborative and fun environment. We support a mission-driven team and welcome candidates who are driven, inventive, and collaborative.

EEO and Compliance

SpyCloud complies with applicable laws governing nondiscrimination in employment. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, veteran status, disability, or other protected characteristics. We participate in the E-Verify program where available. If you need assistance or accommodation due to a disability, you may contact us.