Otsuka Pharmaceutical
Senior Director, Commercial Enablement
Otsuka Pharmaceutical, Princeton, New Jersey, United States
Position Summary
The Senior Director, Marketing Enablement is a key leadership role responsible for driving marketing and commercial excellence across Otsuka’s CNS portfolio and Business Unit. This individual will lead a team providing strategic guidance, subject matter expertise, frameworks and capabilities, and operational support at scale across the brand and indication matrix teams. This role will partner with senior CNS BU Leadership and be accountable for developing and delivering a multi-year strategic commercial capability roadmap. They will be responsible for building a new marketing competency framework, learning programs, and marketing career development paths. They will own the overall approach to strategic brand planning for the CNS BU. They will also serve as the Chief of Staff (COS) to the VP, Marketing, ensuring cross-functional strategic alignment and excellence in execution.
The Senior Director will oversee a team of 2-4 that includes responsibilities across marketing excellence, commercial capability building, learning programs, brand planning, access and affordability, and marketing effectiveness
Director, Marketing Enablement must possess and leverage deep subject-matter expertise in the overall pharmaceutical commercial business model and value chain, marketing, brand planning, forecasting and budgeting, commercial operations, launch planning, and leadership.
Capability Building
: In partnership with CNS Marketing and BU leadership, develop a 2-3 year roadmap that will build marketing engagement capabilities needed to address changing customer needs, technology shifts, and the evolving product portfolio. Responsible for aligning multi-phase projects and workstreams against key identified capabilities and delivering them in support of CNS BU objectives. Marketing Excellence:
Identify core marketing competencies needed for the future, develop and implement structured learning programs for all marketers and key BU personnel. Strategic Planning:
Working with senior CNS BU leadership, develop consistent and integrated approach to strategic brand planning across functions, and provide the guidance, frameworks, and tools for the teams to be successful. Identify and manage strategic and cost-effective partnerships with external agencies and select vendors. . Partner with Market Access and Brand Teams to ensure that access and affordability strategies are implemented and pulled through across brand HCP and consumer messaging and tactics. Implement structure and approach for maximizing pull-through opportunities and ensure effective use of fulfillment programs. Serve as a key liaison between marketing, sales, commercial operations, market access, finance, legal, compliance, and other cross-functional teams to ensure seamless planning and execution of commercial initiatives. Prepare executive-level presentations, reports, and updates for senior leadership and internal stakeholders. Bachelor’s degree in Business, Marketing, or a related field; MBA preferred ~10-12+ years of experience in pharmaceutical, biotech, or healthcare marketing, with a focus on brand marketing, operations, strategy, and/or enablement. ~3-5 Years of inline brand marketing experience (e.g. HCP, consumer) is required, including experience leading annual strategic brand planning. ~ Financial acumen including marketing investment analysis, budgeting, forecasting; familiarity and experience with brand P&L management. ~ Demonstrated experience leading complex large-scale enterprise initiatives, transformation projects, and/or capability build programs over a 1–2-year period ~ Operational excellence mindset, with proven experience in driving process improvements and executional efficiency ~ Expertise in marketing processes, omnichannel execution, and brand planning ~ Strong project management skills, with the ability to oversee multiple initiatives and drive results
The Senior Director, Marketing Enablement is a key leadership role responsible for driving marketing and commercial excellence across Otsuka’s CNS portfolio and Business Unit. This individual will lead a team providing strategic guidance, subject matter expertise, frameworks and capabilities, and operational support at scale across the brand and indication matrix teams. This role will partner with senior CNS BU Leadership and be accountable for developing and delivering a multi-year strategic commercial capability roadmap. They will be responsible for building a new marketing competency framework, learning programs, and marketing career development paths. They will own the overall approach to strategic brand planning for the CNS BU. They will also serve as the Chief of Staff (COS) to the VP, Marketing, ensuring cross-functional strategic alignment and excellence in execution.
The Senior Director will oversee a team of 2-4 that includes responsibilities across marketing excellence, commercial capability building, learning programs, brand planning, access and affordability, and marketing effectiveness
Director, Marketing Enablement must possess and leverage deep subject-matter expertise in the overall pharmaceutical commercial business model and value chain, marketing, brand planning, forecasting and budgeting, commercial operations, launch planning, and leadership.
Capability Building
: In partnership with CNS Marketing and BU leadership, develop a 2-3 year roadmap that will build marketing engagement capabilities needed to address changing customer needs, technology shifts, and the evolving product portfolio. Responsible for aligning multi-phase projects and workstreams against key identified capabilities and delivering them in support of CNS BU objectives. Marketing Excellence:
Identify core marketing competencies needed for the future, develop and implement structured learning programs for all marketers and key BU personnel. Strategic Planning:
Working with senior CNS BU leadership, develop consistent and integrated approach to strategic brand planning across functions, and provide the guidance, frameworks, and tools for the teams to be successful. Identify and manage strategic and cost-effective partnerships with external agencies and select vendors. . Partner with Market Access and Brand Teams to ensure that access and affordability strategies are implemented and pulled through across brand HCP and consumer messaging and tactics. Implement structure and approach for maximizing pull-through opportunities and ensure effective use of fulfillment programs. Serve as a key liaison between marketing, sales, commercial operations, market access, finance, legal, compliance, and other cross-functional teams to ensure seamless planning and execution of commercial initiatives. Prepare executive-level presentations, reports, and updates for senior leadership and internal stakeholders. Bachelor’s degree in Business, Marketing, or a related field; MBA preferred ~10-12+ years of experience in pharmaceutical, biotech, or healthcare marketing, with a focus on brand marketing, operations, strategy, and/or enablement. ~3-5 Years of inline brand marketing experience (e.g. HCP, consumer) is required, including experience leading annual strategic brand planning. ~ Financial acumen including marketing investment analysis, budgeting, forecasting; familiarity and experience with brand P&L management. ~ Demonstrated experience leading complex large-scale enterprise initiatives, transformation projects, and/or capability build programs over a 1–2-year period ~ Operational excellence mindset, with proven experience in driving process improvements and executional efficiency ~ Expertise in marketing processes, omnichannel execution, and brand planning ~ Strong project management skills, with the ability to oversee multiple initiatives and drive results