Meta is hiring: Product Marketing Manager in San Francisco

Overview Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs. In this role, you will drive market requirements and go-to-market plans for Meta’s solutions across advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners at various levels throughout the company. The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising and marketing industry. The role requires independent cross-functional collaboration to deliver results in a fast-paced environment, with strong analytical, communication, and multi-project management skills, and the ability to navigate ambiguity. Base pay range $158,000.00/yr - $223,000.00/yr Responsibilities Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure products and solutions are incorporated into the platform in a consistent and strategic manner Ensure alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long-term engagement Minimum Qualifications 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues Strong organizational and interpersonal skills with experience setting priorities, problem-solving, multitasking and working independently in a dynamic environment Effective communication with technical, business, and external stakeholders Bachelor's Degree in Business, Marketing or related discipline Preferred Qualifications MBA or other relevant advanced degree Experience in a product marketing capacity partnering with product management, product marketing and/or engineering to represent market/customer requirements and support product launches Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative Experience in the advertising/marketing space with online media related products About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. Meta participates in the E-Verify program in certain locations, as required by law. Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com. Details Seniority level: Not Applicable Employment type: Full-time Job function: Marketing and Sales Industries: Technology, Information and Internet #J-18808-Ljbffr