Strategic Marketing Manager Job at Stefanini, Inc in Newark

Job Details

Marketing — Strategic Marketing Manager

Location: Newark, NJ

Position Type: Contract

Duration: 3+ Months

Remaining Positions: 1

Job Description

Stefanini Group is hiring! Exciting opportunity awaits. Click Apply now or contact for faster processing.

We are seeking a strategic and agile Senior Marketing Manager to lead marketing for the Health Plans customer segment. This role is responsible for shaping messaging, driving go-to-market strategy, and executing demand generation campaigns that grow engagement and pipeline within payer organizations. The ideal candidate brings deep B2B healthcare marketing experience, a passion for translating complex capabilities into clear value, and the ability to deliver measurable impact across multi-channel programs.

Key Responsibilities

Strategy & Planning

• Define and refine messaging frameworks and positioning to strengthen brand and value proposition with health plan buyers.
• Develop and execute multi-channel go-to-market strategies that accelerate pipeline growth and revenue across priority personas (marketing, clinical, IT, strategy leaders within payer organizations).
• Identify and scale high-performing channels (email, paid media, webinars, SEO, and events) to maximize ROI.
• Leverage data and market insights to uncover payer-specific opportunities, inform targeting, and refine campaigns.
• Contribute to go-to-market planning for payer product integrations, partnerships, and platform launches.
• Partner with Product Marketing to translate Ignites solutions into payer-specific value stories that drive adoption.

Campaigns & Execution

• Lead the development and execution of integrated campaigns targeting payer accounts, from top-of-funnel awareness through sales enablement.
• Build tailored assets such as pitch decks, 1-pagers, and case studies that address the needs of health plans.
• Collaborate across content, design, and digital teams to launch landing pages, emails, paid media, webinars, and event activations.
• Leverage AI-enabled tools for faster execution, from drafting copy briefs to surfacing actionable insights.
• Experiment with new approaches to improve speed, efficiency, and impact of campaigns.

Cross-functional Alignment

• Partner with Strategic Accounts, Sales, and Product to ensure alignment on payer strategy and messaging.
• Collaborate with the Demand Generation team to optimize funnel performance and segment-specific KPIs.
• Share buyer insights (payer decision-makers, influencers, and procurement stakeholders) to inform content and campaign strategies.
• Maintain the marketing calendar and editorial roadmap for health plan initiatives.

Measurement & Reporting

• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation.
• Track and report on KPIs including MQLs, SQLs, engagement, and influenced pipeline.
• Provide regular updates to leadership, highlighting wins, challenges, and next steps.
• Drive continuous improvement by leveraging data for deeper personalization and better conversion.

Product & Market Expertise

• Serve as a subject matter expert on payer audiences, market trends, and competitive dynamics.
• Maintain a library of reusable content and resources tailored for health plan engagement.
• Stay current on emerging payer business models, value-based care initiatives, and policy trends to inform strategy.

Qualifications

Required Qualifications:

• 5+ years of B2B marketing experience in healthcare, ideally with health plans, payers, or health tech organizations.
• Proven success in go-to-market strategy, campaign execution, and demand generation for healthcare audiences.
• Strong storytelling and communication skills, able to simplify complex capabilities into compelling narratives for both technical and business audiences.
• Ability to lead cross-functional projects and influence across a matrixed organization.
• Data-driven mindset with experience leveraging CRM and marketing platforms (Salesforce, Pardot, 6sense, LinkedIn Campaign Manager, Monday.com).

Preferred Qualifications:

• Experience in payer marketing, health IT, or digital health startups.
• Familiarity with diverse payer buyer personas, including product, clinical, strategy, and innovation leaders.
• Background in developing sales enablement and customer success materials.
• Comfortable navigating fast-moving, high-growth environments and embracing change.

*Listed salary ranges may vary based on experience, qualifications, and local market. Some positions may include bonuses or other incentives*

About Stefanini Group

The Stefanini Group is a global provider of outsourcing, IT digital consulting, systems integration, application and strategic staffing services. Our presence spans the Americas, Europe, Africa, and Asia, with clients across financial services, manufacturing, telecommunications, technology, public sector, and more. We are a CMM Level 5 company.

Pay Range: $45.00 - $55.00

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