Crawford Group
Overview Crawford Group is seeking a Social Media Buyer to join our client's team. This is a hands-on social media buying role on the company's in-house paid social media team. The ideal candidate is an experienced social media professional with 3-5 years of buying, campaign management, and optimization experience in Meta platforms (Facebook, Instagram) as a mandatory requirement. Proven expertise in Meta is essential. Additionally, experience in buying and campaign execution across Snap, TikTok, Reddit, and LinkedIn is strongly preferred. The candidate should be able to manage multiple campaigns concurrently, ensuring seamless coordination and execution across these platforms.
Do you have the following skills, experience and drive to succeed in this role Find out below. The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform’s strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives. About Crawford Group. We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs. Responsibilities
Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations Analyze campaign performance data and take action on optimizations across multiple platforms Qualifications
5 years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required. 3-5+ years of managing Meta campaigns from planning or buying workflows Hands-on experience in multiple social buying platforms including Meta, Snap, TikTok, Reddit and LinkedIn Expert buying and optimizing experience in Meta Experience managing end-to-end social media planning and buying workflows—from discovery phase through post-mortem reporting Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences Broad understanding of the programmatic media and paid social landscape Ability to time management and multitasking skills with keen attention to detail Strong written and verbal communication skills Working proficiency with Excel (pivot tables, lookups, etc.) Experience analyzing and drawing meaningful and actionable insights from data Excellent media toward multi-touch attribution data preferred Bachelor\'s Degree
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Do you have the following skills, experience and drive to succeed in this role Find out below. The ideal candidate brings a deep understanding of social media buying concepts, best practices, and optimization strategies, with an ability to advise on campaign setup and creative direction tailored to each platform’s strengths. Enjoys building cross-functional relationships and can collaborate effectively with internal stakeholders and external partners to deliver on marketing objectives. About Crawford Group. We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers. Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs. Responsibilities
Execute social media campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met Monitor campaign performance across multiple social platforms on an ongoing basis and ensure campaigns are meeting expectations Analyze campaign performance data and take action on optimizations across multiple platforms Qualifications
5 years of hands-on, in-platform social buying at an agency, media trading desk, or media vendor required. 3-5+ years of managing Meta campaigns from planning or buying workflows Hands-on experience in multiple social buying platforms including Meta, Snap, TikTok, Reddit and LinkedIn Expert buying and optimizing experience in Meta Experience managing end-to-end social media planning and buying workflows—from discovery phase through post-mortem reporting Solid comprehension of social buying optimization concepts and ability to communicate them clearly to non-technical audiences Broad understanding of the programmatic media and paid social landscape Ability to time management and multitasking skills with keen attention to detail Strong written and verbal communication skills Working proficiency with Excel (pivot tables, lookups, etc.) Experience analyzing and drawing meaningful and actionable insights from data Excellent media toward multi-touch attribution data preferred Bachelor\'s Degree
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