MEDSTAR HEALTH
Executive Director, HCP Omnichannel Content Innovation
MEDSTAR HEALTH, Newark, New Jersey, us, 07175
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Description
Position at WebMD WebMD and Medscape are leading brands in health information, serving consumers, healthcare professionals, employers, and health plans through online portals and applications. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. Our platforms provide credible health and wellness information, personalized tools, and online communities.WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate based on race, ethnicity, religion, gender, age, marital status, sexual orientation, gender identity, disability, veteran status, or other protected categories. Position Summary Medscape seeks an Executive Director to lead editorial strategy for content innovation, focusing on engaging healthcare professionals (HCPs). This role collaborates with marketing, content, and product teams to define, attract, and engage audiences across channels, leveraging data analytics, AI, and social listening.The ideal candidate has strong leadership, communication, organizational skills, and a solid understanding of medicine and science. They should be adept at managing multiple projects in a matrixed organization and driving business goals.This position is based in Atlanta, Newark, or Los Angeles, reporting to the Group Vice President, Content. Key Responsibilities
Lead editorial innovation strategy across platforms and channels Develop test content with content and design teams Model and project audience engagement Collaborate with marketing to test concepts Identify and develop content innovation opportunities across teams Operationalize successful ideas and manage budgets Ensure content aligns with business goals and integrates well within the content ecosystem Manage teams across a matrixed organization Qualifications
Bachelor's degree in Journalism, Communications, Marketing, Design, or related field, or equivalent experience At least 5 years of experience in digital content ideation and development Management experience with teams and programs Strong storytelling and creative engagement skills Knowledge of AI applications in content creation Experience with various content types: text, images, multimedia, interactive, social Excellent organizational and project management skills Deep understanding of health and medical topics, preferably with healthcare professionals Preferred Skills
Strong content judgment and storytelling skills Curiosity about audiences and information Ability to interpret statistical data High content standards and integrity Collaborative and innovative mindset Strong interpersonal skills and team orientation Experience in AI prompt creation Portfolio demonstrating innovative content strategies
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Position at WebMD WebMD and Medscape are leading brands in health information, serving consumers, healthcare professionals, employers, and health plans through online portals and applications. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. Our platforms provide credible health and wellness information, personalized tools, and online communities.WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate based on race, ethnicity, religion, gender, age, marital status, sexual orientation, gender identity, disability, veteran status, or other protected categories. Position Summary Medscape seeks an Executive Director to lead editorial strategy for content innovation, focusing on engaging healthcare professionals (HCPs). This role collaborates with marketing, content, and product teams to define, attract, and engage audiences across channels, leveraging data analytics, AI, and social listening.The ideal candidate has strong leadership, communication, organizational skills, and a solid understanding of medicine and science. They should be adept at managing multiple projects in a matrixed organization and driving business goals.This position is based in Atlanta, Newark, or Los Angeles, reporting to the Group Vice President, Content. Key Responsibilities
Lead editorial innovation strategy across platforms and channels Develop test content with content and design teams Model and project audience engagement Collaborate with marketing to test concepts Identify and develop content innovation opportunities across teams Operationalize successful ideas and manage budgets Ensure content aligns with business goals and integrates well within the content ecosystem Manage teams across a matrixed organization Qualifications
Bachelor's degree in Journalism, Communications, Marketing, Design, or related field, or equivalent experience At least 5 years of experience in digital content ideation and development Management experience with teams and programs Strong storytelling and creative engagement skills Knowledge of AI applications in content creation Experience with various content types: text, images, multimedia, interactive, social Excellent organizational and project management skills Deep understanding of health and medical topics, preferably with healthcare professionals Preferred Skills
Strong content judgment and storytelling skills Curiosity about audiences and information Ability to interpret statistical data High content standards and integrity Collaborative and innovative mindset Strong interpersonal skills and team orientation Experience in AI prompt creation Portfolio demonstrating innovative content strategies
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