Naptha AI
AI DevTool Go-To-Market Strategy Lead (GTM)
Naptha AI, San Francisco, California, United States, 94199
Join to apply for the
AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI Join to apply for the
AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI Get AI-powered advice on this job and more exclusive features. AI DevTool Go-To-Market Strategy Lead | naptha.ai
Please make sure you read the following details carefully before making any applications.
About The Role
We are seeking an exceptional AI DevTool Go-To-Market Strategy Lead to join Naptha AI at the ground floor. In this role, you will be responsible for developing our go-to-market strategy for a revolutionary AI agent interoperability platform, focusing specifically on the AI developer tools ecosystem. Working closely with our Brand Marketer and reporting directly to the CEO, you will help us identify, understand, and validate our ideal early adopters within the AI development community.
This role is critical in crafting our path to market from first principles in the rapidly evolving AI tooling space. You will focus on discovering where AI platform builders and developers gather, conducting user interviews with technical audiences, performing deep market research in the AI tooling landscape, and testing different approaches to reach and engage potential users. Your insights will help shape both our product direction and go-to-market strategy while working collaboratively with our Brand Marketer to inform technical messaging.
Core Responsibilities
Customer & Market Discovery
Lead customer discovery efforts to identify and validate our ideal customer profile within the AI development ecosystem Design and execute research programs to deeply understand various market segments, with a focus on AI development communities and enterprise AI adoption Develop and iterate on our go-to-market strategy using Lean GTM methodologies Create and validate hypotheses about our target market through rapid experimentation
Community Engagement & Growth
Identify and establish presence in key AI development communities and platforms Design and execute engagement strategies across relevant platforms (GitHub, Discord, Reddit, Twitter, etc.) Build and nurture relationships with potential early adopters and community leaders Create and manage content strategy to establish thought leadership in AI agent interoperability
Product Marketing & Messaging
Develop clear, differentiated messaging that resonates with technical audiences Create compelling narratives around our platform's value proposition Design and execute competitive analysis to inform positioning Work with technical teams to translate complex capabilities into clear value propositions
GTM Operations & Tools
Build and manage our GTM tech stack, leveraging AI-powered tools for maximum efficiency Design and implement systems for tracking key metrics and gathering customer feedback Create and optimize automated workflows for lead generation and nurturing Implement and manage tools for customer insight gathering and analysis
In this role, you're a good fit if you have:
5+ years of GTM experience with developer tools, AI/ML platforms, or similar technical products Deep understanding of the AI tooling ecosystem and developer workflows Experience bringing developer-focused products to market, especially in AI/ML space Proven track record of successful GTM strategy development in early-stage environments Strong technical aptitude with ability to understand and communicate complex AI concepts Experience with Lean GTM methodologies and rapid experimentation Demonstrated ability to build and engage developer communities Strong analytical skills with experience in technical market research Excellence in written and verbal communication for technical audiences Experience with modern GTM tools and AI-powered marketing automation
Required Skills & Tools
Proficiency with AI-powered GTM tools (e.g., Octave, Clay, heyreach, Rava.ai) Experience with community management and engagement platforms Familiarity with marketing automation and CRM systems (HubSpot, Churnzero) Data analysis and visualization capabilities Content creation and management Project management and execution Experience with video communication tools (Loom)
About the hiring process:
Initial video interview with CEO Case study presentation: GTM strategy development Panel interview with technical team Final interview with co-founders
Compensation & Benefits:
Competitive salary with significant equity stake appropriate for pre-seed stage Opportunity to shape the direction of a revolutionary AI platform Remote-first work environment Full medical, dental, and vision coverage Flexible PTO policy Learning and development budget
Additional Requirements:
Must be comfortable with ambiguity and rapid change typical of pre-seed startups Ability to work independently and manage multiple priorities Strong bias for action and experimental approach Excellent time management and prioritization skills
Naptha AI is committed to building a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of background.
Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionSales and Business Development IndustriesSoftware Development Referrals increase your chances of interviewing at Naptha AI by 2x Get notified about new Market Specialist jobs in
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AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI Join to apply for the
AI DevTool Go-To-Market Strategy Lead (GTM)
role at
Naptha AI Get AI-powered advice on this job and more exclusive features. AI DevTool Go-To-Market Strategy Lead | naptha.ai
Please make sure you read the following details carefully before making any applications.
About The Role
We are seeking an exceptional AI DevTool Go-To-Market Strategy Lead to join Naptha AI at the ground floor. In this role, you will be responsible for developing our go-to-market strategy for a revolutionary AI agent interoperability platform, focusing specifically on the AI developer tools ecosystem. Working closely with our Brand Marketer and reporting directly to the CEO, you will help us identify, understand, and validate our ideal early adopters within the AI development community.
This role is critical in crafting our path to market from first principles in the rapidly evolving AI tooling space. You will focus on discovering where AI platform builders and developers gather, conducting user interviews with technical audiences, performing deep market research in the AI tooling landscape, and testing different approaches to reach and engage potential users. Your insights will help shape both our product direction and go-to-market strategy while working collaboratively with our Brand Marketer to inform technical messaging.
Core Responsibilities
Customer & Market Discovery
Lead customer discovery efforts to identify and validate our ideal customer profile within the AI development ecosystem Design and execute research programs to deeply understand various market segments, with a focus on AI development communities and enterprise AI adoption Develop and iterate on our go-to-market strategy using Lean GTM methodologies Create and validate hypotheses about our target market through rapid experimentation
Community Engagement & Growth
Identify and establish presence in key AI development communities and platforms Design and execute engagement strategies across relevant platforms (GitHub, Discord, Reddit, Twitter, etc.) Build and nurture relationships with potential early adopters and community leaders Create and manage content strategy to establish thought leadership in AI agent interoperability
Product Marketing & Messaging
Develop clear, differentiated messaging that resonates with technical audiences Create compelling narratives around our platform's value proposition Design and execute competitive analysis to inform positioning Work with technical teams to translate complex capabilities into clear value propositions
GTM Operations & Tools
Build and manage our GTM tech stack, leveraging AI-powered tools for maximum efficiency Design and implement systems for tracking key metrics and gathering customer feedback Create and optimize automated workflows for lead generation and nurturing Implement and manage tools for customer insight gathering and analysis
In this role, you're a good fit if you have:
5+ years of GTM experience with developer tools, AI/ML platforms, or similar technical products Deep understanding of the AI tooling ecosystem and developer workflows Experience bringing developer-focused products to market, especially in AI/ML space Proven track record of successful GTM strategy development in early-stage environments Strong technical aptitude with ability to understand and communicate complex AI concepts Experience with Lean GTM methodologies and rapid experimentation Demonstrated ability to build and engage developer communities Strong analytical skills with experience in technical market research Excellence in written and verbal communication for technical audiences Experience with modern GTM tools and AI-powered marketing automation
Required Skills & Tools
Proficiency with AI-powered GTM tools (e.g., Octave, Clay, heyreach, Rava.ai) Experience with community management and engagement platforms Familiarity with marketing automation and CRM systems (HubSpot, Churnzero) Data analysis and visualization capabilities Content creation and management Project management and execution Experience with video communication tools (Loom)
About the hiring process:
Initial video interview with CEO Case study presentation: GTM strategy development Panel interview with technical team Final interview with co-founders
Compensation & Benefits:
Competitive salary with significant equity stake appropriate for pre-seed stage Opportunity to shape the direction of a revolutionary AI platform Remote-first work environment Full medical, dental, and vision coverage Flexible PTO policy Learning and development budget
Additional Requirements:
Must be comfortable with ambiguity and rapid change typical of pre-seed startups Ability to work independently and manage multiple priorities Strong bias for action and experimental approach Excellent time management and prioritization skills
Naptha AI is committed to building a diverse and inclusive workplace. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of background.
Seniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionSales and Business Development IndustriesSoftware Development Referrals increase your chances of interviewing at Naptha AI by 2x Get notified about new Market Specialist jobs in
San Francisco, CA . Director of Sales, Sephora & Strategic Retailer AccountsMarket Development Manager – Biomanufacturing (West Coast)Head of Enterprise Revenue & Go-To-Market San Francisco, CA $225,000.00-$250,000.00 5 months ago Director of International Retail Sales, EMEA & AUS San Francisco, CA $150,000.00-$175,000.00 4 weeks ago San Francisco, CA $200,000.00-$240,000.00 2 months ago Senior Mid-Market Account Executive Sales (West) San Francisco, CA $125,000.00-$135,000.00 2 weeks ago Market Development Manager, Biomarker Research San Francisco, CA $170,000.00-$210,000.00 6 hours ago California Energy Advisor- Commercial Sales San Francisco, CA $75,000.00-$175,000.00 1 day ago San Francisco, CA $150,000.00-$215,000.00 2 weeks ago San Francisco, CA $350,000.00-$450,000.00 7 months ago Sr. Manager, Business Development Ecosystem PartnershipsDirector, Business Development - Concierge Medicine & Executive Health (Remote)Senior Business Development Manager, Energy and Utility TestingDirector, Business Development - Rare DiseasePrincipal Business Value Advisor, West Coast San Francisco, CA $201,600.00-$292,575.00 2 weeks ago San Francisco, CA $115,000.00-$150,000.00 3 weeks ago San Francisco, CA $150,000.00-$200,000.00 5 months ago San Francisco, CA $160,000.00-$190,000.00 2 months ago Sr. Ads Product Marketing Manager, Martech PartnersDirector, Business Development - Rare Disease (Western US)Acquisition Marketing Manager (Remote in California) San Francisco, CA $116,000.00-$150,000.00 1 day ago San Francisco, CA $186,300.00-$270,250.00 2 hours ago Director, Business Development - Rare Disease (Mid-Atlantic) Oakland, CA $145,024.00-$181,280.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr