Product Marketing Manager Job at salesforce.com, inc. in Seattle

Overview

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You are in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

At Salesforce, our Product Marketers craft inspirational stories and deliver groundbreaking product demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers. We are seeking a highly creative, motivated, and passionate Product Marketing Manager to execute the messaging, launches, and product marketing strategy for the Data Cloud Governance roadmap. This role is hands-on, collaborative, and thrives on creating impactful product messaging and content. Salesforce Data Cloud unlocks the full value of your data across the enterprise, natively built on the Salesforce Platform, powering Customer 360 apps and amplifying data lake or warehouse investments to activate real-time insights and intelligent action. You will be responsible for defining and executing product positioning, supporting high-impact product launches, and delivering sales enablement for Data Cloud, while driving cross-functional alignment in a fast-paced market.

Responsibilities

• Execute Product Launches: Support and execute major product launches specifically for Data Cloud Governance, ensuring a successful market introduction and delivery of key messaging. Collaborate with public relations on press release content for announcements.
• Create Messaging & Positioning: Create and refine clear, compelling narratives, value propositions, and differentiated positioning that resonates with key personas.
• Support Sales Enablement: Collaborate with sales teams to create effective training materials, pitch decks, FAQs, and other enablement initiatives that fuel pipeline and accelerate deal closure.
• Serve as a Subject Matter Expert: Act as the subject matter expert for Data Cloud Governance, monitoring industry trends, competitive landscapes, and customer needs to inform content and messaging.
• Create & Deliver Content: Create and deliver high-impact content, including messaging documents, pitch decks, demo storyboards and videos, webinars, and blog posts to amplify the message globally.
• Partner on Product Strategy: Work with Data Cloud Product Management to inform product investments addressing customer needs and market opportunities.
• Manage Analyst & Review Programs: Manage presence on key industry review sites, including Gartner Peer Insights and G2.
• Deliver Presentations: Confidently present to internal and external audiences of all sizes, including executive leadership, customers, and partners.

Required Skills

• 5+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience supporting and executing product launch plans.
• Proven ability to create and communicate compelling messaging and positioning for complex technology products.
• Excellent communication skills and the ability to present to internal and external audiences, including customers and partners.
• Ability to create a range of marketing assets including demo videos, pitch decks, and enablement materials.
• Experience building strong cross-functional relationships and aligning with global stakeholders.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. Salesforce believes in equality and aims to create an inclusive workplace free from discrimination. All employees and potential employees are assessed on merit, competence, and qualifications, without regard to protected characteristics. This policy applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. In the United States, compensation will be determined by factors such as location, job level, knowledge, skills, and experience. Some roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about benefits are available at Salesforce benefits.