Field Marketing Manager, Beverage (Midwest Territory)

The Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC-infused beverage business and growing consumer awareness about our best-in-class products across the state.

This role is designed for individuals who have a self-starter mentality, a deep understanding of field marketing best practices and tactics, and that have a passion for bringing our brands to life through the three-tiered distribution network. Experience within the (alcohol) beverage space is a plus.

As a member of the Beverage Team, the

Field Marketing Manager for the Midwest

will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands, including Senorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.

This is a hybrid position based out of our Chicago office in River North. You will need to be in office 2-3 days per week. This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.

Responsibilities

Develop and execute comprehensive activation strategies to achieve sales and brand objectives:

Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI

Conduct post-event analysis and reporting to optimize future activities

Responsible for activation recaps, metrics, and overall event success

Establish and maintain strong relationships with key accounts and the local wholesalers

Collaborate with regional sales leads to sell in brand programming to key accounts

Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions

Partner leadership: Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value

Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination

Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting

Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives

Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences

Mange local budget & budget reporting/reconciliation

Perform pre-calls and checklists in preparation for sampling events

Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events

Stay up to date on local events and local regulatory dynamics and changes

Qualifications

Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships

3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries

Exceptional communication and relationship-building abilities, both internally and externally

Strong project management skills with experience in coordinating multiple initiatives simultaneously

Highly motivated, self-directed,innovativeand able to work independently or among teams with keen judgement, common sense and resourcefulness

Adapts and thrives in a demanding,fast-paced environment

Possesses a high level of critical thinking

Operates with a high level of professionalism and integrity, including dealing with confidential information

Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb

Must have a solid understanding of theCannabislaws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.

This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.

Additional Requirements

Must passany and allrequired background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver's license

Must be a minimum of 21 years of age

Must be approved by state badging agency to work in cannabis industry

#LI-HYBRID The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range

$80,000—$100,000 USD