Manager, Marketing Job at Be The Match in Minneapolis

Overview

The Manager, Marketing will serve as the day-to-day marketing leader for two business lines within Patient and Provider Services: Pathways to Transplant and the Collection/Transplant Network. This role will oversee marketing campaigns for clients in transplant and collection centers, community hematologists/oncologists, and more. Responsibilities include leading an effective team, developing and managing complex omni channel marketing strategies, achieving lead gen/lead nurture conversion goals, integrating data and analytics into best practices, and collaborating with a large variety of internal and external partners. This role reports to the Director, Marketing for Patient and Provider Services.

Accountabilities

• Develop, execute and evaluate annual marketing plans in support of the Business team goals.
• Articulate and activate a clear lead generation strategy to onboard more healthcare professionals and their centers to NMDP so that we can drive product/service utilization.
• Drive prioritization and clarity for cross functional team to ensure a focus on efforts that drive results for the five main organization metrics.
• Manage paid, owned and earned media components as relevant to broader marketing strategy.
• Develop and manage budgets related to the business partner marketing plans.
• Identify and cultivate relationships with external contacts to drive new business or collaboration opportunities.
• Develop productive and strategic relationships with business teams to ensure work can be completed effectively. Serve as the day-to-day marketing contact for the Customer Experience and Community Engagement business operations team.
• Serve as a liaison between the marketing team(s) and business. Leading scoping, briefing and production direction.
• Determine and prioritize development of marketing assets needed to fulfill priorities.
• Lead assigned team, with focus on exemplifying organizational values, building a healthy team culture and professional development.
• Serve valiantly as a leader in the marketing function to achieve business and organization success. Consistently drive work with urgency, effectiveness and efficiency in mind.
• Other duties as assigned.

Required Qualifications

Knowledge of:

• B2B and B2C marketing communications, preferably in the healthcare space.
• Strategic marketing: annual planning, turning data into insights and ideas, campaign execution and measurement.
• Building integrated marketing strategies in complex, matrixed environments.
• Content and marketing asset development scoping, briefing and production direction.
• Lead generation strategies and channels.

Ability to:

• Be highly detailed and results-oriented, with excellent, proactive problem-solving skills.
• Partner with cross-functional teams in a matrixed organization and build influential and collaborative relationships, influencing without authority.
• Exhibit advanced interpersonal, organizational, and communication skills.
• Collaborate and accept variable work direction in a fast-paced environment.
• Successfully plan, follow-through, and provide recommendations for continuous improvement with urgency.
• Communicate with audiences both large and small in an effective manner using a wide range of mediums including email, social media and public speaking.
• Development and management of budgets.
• Excellent written and oral communications skills.
• Proven record of valiant and collaborative leadership as part of a larger team.
• Have the ability and be willing to travel out of state to attend professional events/tradeshows (3-4 times annually) to connect with target audiences in hematology and oncology.
• Must exemplify our NMDP Values and Operating Principles.

Education and/or Experience

• Bachelor's degree in marketing or communication (or equivalent experience); Master's degree preferred.
• 5-7 years of marketing experience with a demonstrated ability to create robust marketing plans in support of a business, develop communications strategies and manage multiple partners.
• 2+ years of management experience including direct reports and cross functional partners.
• Healthcare B2B and/or B2C marketing campaign development and execution.
• Demonstrated ability to effectively navigate a matrixed organization.
• Excellent relationship management, communication and influencing skills.