Marketing & Communications Manager Job at SKF in Whitpain Township

Overview

Marketing & Communications Manager

Location: Blue Bell, PA

Salary Range: $123,000.00 to $150,000.00

About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow!

In September 2024, SKF announced the separation of its Automotive business. The role you are applying for will be part of the automotive business, offering the opportunity to shape a new company for the transforming global automotive market. Sustainability is at the heart of everything we do; SKF aims to decarbonize all production facilities by 2030. We are guided by our values — Collaboration, Curiosity, Courage, and Care for people, customers, communities, and the planet. We strive for a culture of belonging where everyone can grow in an equitable environment.

Learn about SKF at www.skf.com.

We are now looking for a Marketing & Communication Manager NAM to help drive our brand forward in North America. As the Marketing & Communication Manager for North America, you will lead regional marketing efforts for our Tier 1 automotive brands. This strategic role focuses on increasing brand visibility, driving customer engagement, and enabling sales through tailored marketing initiatives. You will collaborate across global and regional teams to ensure consistent messaging and impactful execution.

Key Responsibilities

• Develop and execute integrated regional marketing plans aligned with global marketing strategies and regional business goals.
• Adapt and create marketing content, sales enablement tools, and website materials to support the North America regional sales team.
• Strategy, build, and execute field campaigns using digital advertising, email marketing, and other channels to promote products and services.
• Plan and manage regional events, trade shows, and online events to generate leads and strengthen customer relationships.
• Localize regional campaigns and content for regional relevance across digital, print, and in-store channels.
• Manage co-op and MDF (Market Development Funds) programs with key accounts and distribution partners.
• Collaborate cross-functionally with product, sales, and global marketing teams to ensure consistent messaging and execution.
• Monitor regional marketing trends, competitor activity, and customer insights to inform strategic decisions.
• Track and report on performance metrics (ROI, engagement, conversion) for all regional marketing activities.

Who you are

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 5+ years of experience in marketing, preferably within the automotive aftermarket or a related industry
• Proven success in developing and executing regional marketing strategies and campaigns
• Experience working with sales teams, channel partners, and distribution networks
• Strong project management and cross-functional collaboration skills
• Expertise in trade marketing, brand partnerships, and customer engagement
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and analytics tools (e.g., Google Analytics)
• Willingness to travel within the region (up to 40%)

What you can expect

• Creative and Dynamic Environment: Immerse yourself in a setting where innovation and creativity are at the core of everything we do.
• Cross-Functional Engagement: Collaborate across engineering, technology, manufacturing, and front-line teams to create solutions directly for customers.
• Global Collaboration: Opportunities for technical networking and collaboration with experts from around the world.
• Diverse Cultural Leadership: Lead and inspire teams across diverse cultures, leveraging SKF’s global footprint and customer base.
• Professional Growth: Continuous learning and development opportunities to advance your skills and career.

What You'll Love About SKF

• Rest and Relaxation: Generous PTO policy and 13 paid holidays.
• Work/Life Integration: Flexible work options available, depending on role.
• Diversity in the Workplace: We value Diversity, Equity and Inclusion and strive for an inclusive environment.
• Best in Class Benefits: Comprehensive healthcare, company-paid life insurance, STD/LTD, and additional benefits including tuition reimbursement and employee discounts.

Compensation and Benefits

Bonus: SKF offers Short Term Variable Salary or Sales Incentive based on company performance and management discretion. Invest in your future with our 401K program featuring a 10% employer contribution: 100% match up to 5% of your elected contribution (100% vested) plus an additional 5% company contribution.

Reports to: Vehicle Aftermarket Sales NAM

Location: Blue Bell, PA

Job ID: 22821

SKF provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. By applying to this job you acknowledge how SKF treats candidate data. Review the SKF Data Privacy Consent Statement for details.