Block, Inc.
Head of Brand & Content Marketing
Block, Inc., San Francisco, California, United States, 94199
You will
At Square, content is more than a support function — it’s a growth engine. We’re seeking a Head of Content & Organic Growth to define and lead a breakthrough strategy that accelerates seller acquisition, strengthens engagement, and amplifies Square’s brand through high-impact, high-velocity content. This is a rare opportunity for a growth-minded leader who blends editorial instinct with performance rigor, builds content that breaks through and scales across channels and audiences, and views content as a driver of measurable business outcomes — not just output. You’ll own the full content stack: from strategy to creation, distribution to optimization, with a sharp focus on organic growth, AI discoverability, audience segmentation, and conversion-oriented storytelling. You’ll partner closely with performance, lifecycle, SEO, product marketing, brand and creative to make Square the most trusted, culturally relevant and inspiring voice in local commerce. You Will
Define a content and organic growth strategy aligned to Square’s brand, business priorities/goals, and funnel conversion targets — across self-onboard and upmarket GTM. Develop a modern framework for full-funnel content, with clarity on messaging, formats, distribution, and measurement at each stage, and a strong PoV on the key areas of focus to drive notable impact. Establish differentiated editorial and visual voice guidelines for Square across owned, earned, and influencer-led channels. Identify new growth loops and content surfaces (e.g., Reddit, YouTube Shorts, 3P review sites, AI-overviews, community-led SEO) and test relentlessly. Lead development of high-quality, high-performing content across video, web, blogs, podcasts, trade pubs, newsletters, guides, case studies, and more. Champion short-form video as a key surface for brand visibility, conversion, and community building. Drive creative experimentation across formats, headlines, channels, and CTAs, tied to performance KPIs. Oversee content operations, managing internal resources and agencies for scale and speed. Growth & Distribution Build and own a cross-channel organic growth engine spanning search, social, community, and AI-enabled surfaces. Partner with SEO, Social, Lifecycle, and Product to drive inbound demand and full-funnel engagement. Collaborate with performance marketing to create lower-funnel content variations that convert. Establish a flywheel of seller-generated and influencer content that fuels community trust and reach. Measurement & Optimization Define KPIs that tie content performance directly to business impact: lead volume, sign-ups, product adoption, engagement, ARPU growth, and LTV. Partner with Analytics to build reporting infrastructure and surface insights that guide roadmap prioritization. Build a test-and-learn culture around audience engagement, SEO/AI rankings, and full-funnel performance. Leadership & Partnership Manage and grow a high-performing, multi-disciplinary content team. Work cross-functionally with PMM, Integrated Marketing, Brand, Product, Growth, Lifecycle, and Creative teams to bring unified campaigns to life. You Have
10+ years leading content, growth, and/or integrated marketing teams — ideally with experience at high-growth SaaS, fintech, or commerce brands. Proven track record building content programs that drive awareness, engagement, and revenue growth. Expertise in building scalable, modern content systems and operating models — from strategy to execution. Deep understanding of AI, SEO, social and video as discovery and decision-making platforms. Passion for storytelling, creativity, and supporting local business owners and local economies. Visionary strategist with a storyteller’s heart and an operator’s brain. Growth-oriented leader who ties content directly to business impact. Inspiring manager who builds strong, motivated teams. Comfortable experimenting, iterating, and pivoting. Empathetic and inclusive leadership style. Strong ownership, accountability, and ability to influence at the executive level. We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. We will also provide more information on our I+D page. Block takes a market-based approach to pay, and pay may vary depending on location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. Zone A: $217,800 — $326,800 USD Zone B: $217,800 — $326,800 USD Zone C: $217,800 — $326,800 USD Zone D: $217,800 — $326,800 USD Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offerings. Check out our other benefits at Block. Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.
#J-18808-Ljbffr
At Square, content is more than a support function — it’s a growth engine. We’re seeking a Head of Content & Organic Growth to define and lead a breakthrough strategy that accelerates seller acquisition, strengthens engagement, and amplifies Square’s brand through high-impact, high-velocity content. This is a rare opportunity for a growth-minded leader who blends editorial instinct with performance rigor, builds content that breaks through and scales across channels and audiences, and views content as a driver of measurable business outcomes — not just output. You’ll own the full content stack: from strategy to creation, distribution to optimization, with a sharp focus on organic growth, AI discoverability, audience segmentation, and conversion-oriented storytelling. You’ll partner closely with performance, lifecycle, SEO, product marketing, brand and creative to make Square the most trusted, culturally relevant and inspiring voice in local commerce. You Will
Define a content and organic growth strategy aligned to Square’s brand, business priorities/goals, and funnel conversion targets — across self-onboard and upmarket GTM. Develop a modern framework for full-funnel content, with clarity on messaging, formats, distribution, and measurement at each stage, and a strong PoV on the key areas of focus to drive notable impact. Establish differentiated editorial and visual voice guidelines for Square across owned, earned, and influencer-led channels. Identify new growth loops and content surfaces (e.g., Reddit, YouTube Shorts, 3P review sites, AI-overviews, community-led SEO) and test relentlessly. Lead development of high-quality, high-performing content across video, web, blogs, podcasts, trade pubs, newsletters, guides, case studies, and more. Champion short-form video as a key surface for brand visibility, conversion, and community building. Drive creative experimentation across formats, headlines, channels, and CTAs, tied to performance KPIs. Oversee content operations, managing internal resources and agencies for scale and speed. Growth & Distribution Build and own a cross-channel organic growth engine spanning search, social, community, and AI-enabled surfaces. Partner with SEO, Social, Lifecycle, and Product to drive inbound demand and full-funnel engagement. Collaborate with performance marketing to create lower-funnel content variations that convert. Establish a flywheel of seller-generated and influencer content that fuels community trust and reach. Measurement & Optimization Define KPIs that tie content performance directly to business impact: lead volume, sign-ups, product adoption, engagement, ARPU growth, and LTV. Partner with Analytics to build reporting infrastructure and surface insights that guide roadmap prioritization. Build a test-and-learn culture around audience engagement, SEO/AI rankings, and full-funnel performance. Leadership & Partnership Manage and grow a high-performing, multi-disciplinary content team. Work cross-functionally with PMM, Integrated Marketing, Brand, Product, Growth, Lifecycle, and Creative teams to bring unified campaigns to life. You Have
10+ years leading content, growth, and/or integrated marketing teams — ideally with experience at high-growth SaaS, fintech, or commerce brands. Proven track record building content programs that drive awareness, engagement, and revenue growth. Expertise in building scalable, modern content systems and operating models — from strategy to execution. Deep understanding of AI, SEO, social and video as discovery and decision-making platforms. Passion for storytelling, creativity, and supporting local business owners and local economies. Visionary strategist with a storyteller’s heart and an operator’s brain. Growth-oriented leader who ties content directly to business impact. Inspiring manager who builds strong, motivated teams. Comfortable experimenting, iterating, and pivoting. Empathetic and inclusive leadership style. Strong ownership, accountability, and ability to influence at the executive level. We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. We will also provide more information on our I+D page. Block takes a market-based approach to pay, and pay may vary depending on location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future. To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. Zone A: $217,800 — $326,800 USD Zone B: $217,800 — $326,800 USD Zone C: $217,800 — $326,800 USD Zone D: $217,800 — $326,800 USD Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws. Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offerings. Check out our other benefits at Block. Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.
#J-18808-Ljbffr