Coca-Cola HBC is hiring: Senior Director, Global Resource Allocation Program Del

Overview

The Coca-Cola Company (TCCC) is transforming how marketing and trade investments are allocated to optimize strategic and operational priorities. Fuelight 360 provides a single source of truth for financial outcomes, customer impact, and consumer recruitment, delivering actionable insights to Operating Units (OUs), Bottlers, and the Center to drive better alignment and smarter decision-making across the Coca-Cola System. Launched as an MVP in September 2024, Fuelight 360 has demonstrated potential to enhance the System’s ability to optimize resource allocation. The Global Integration Lead plays a critical role in embedding Fuelight 360 into the System’s ways of working, ensuring adoption, and delivering measurable outcomes. As a member of the Global Resource Allocation Leadership team, this role will drive the cultural, operational, and process changes necessary to deliver integration and sustained value from Fuelight 360.

This is a high-impact role requiring strong business acumen, leadership, and change management expertise. As the global lead for integration, you will collaborate with cross-functional teams and senior leaders across OUs, Bottlers, and Central Functions.

Responsibilities

• Work with System leaders and users in our markets to embed Fuelight into the ways of working and drive adoption and improved outcomes for key resource allocation decision routines (e.g., Monthly Business Review, media campaign pre-execution planning)
• Design, document and drive lasting process, role and mindset shifts across how our System does marketing
• Collect user feedback on actionability, value add and delightfulness and formulate product enhancement / update requests for the product backlog to achieve well-defined success criteria
• Partner with the Fuelight Product Manager to solicit user input on the product backlog and discovery of new product features
• Identify and onboard additional users and leadership teams in existing and new markets, OUs, and Bottler organizations as the Fuelight product is launched across the capabilities, functions, and geographies
• Drive ongoing senior leadership sponsorship and accountability by preparing and facilitating effective decision-making forums
• Network with other marketing, finance and resource allocation capabilities to identify and unlock synergies that drive improved System outcomes while simplifying users’ experiences

What’s in it for you

• Impact at Scale: Influence the allocation of billions of dollars in strategic marketing investments, driving optimization across global markets.
• Innovation: Be at the forefront of the company’s marketing and business analytics transformation, leveraging proprietary tools and sophisticated methodologies to shape the industry’s future.
• Collaboration: Work closely with global stakeholders at all levels, delivering measurable outcomes and shaping TCCC's resource allocation strategies.
• Career Growth: Join an innovative organization that invests in leadership development, continuous learning, and global collaboration opportunities.
• Leadership: Hone your ability to inspire a team to challenge their ways of doing things differently

Related Knowledge & Experience

This leadership role requires a dynamic individual who understands our system’s cross-functional value chain and decision support roles, collaborates across functions, and can get things done. Specific requirements are:

• 10-15 years of relevant Finance, Strategy, Marketing, Operations experience
• Deep familiarity with the Coca-Cola System and understanding of growth drivers; experience owning a P&L for a market or brand is a plus
• Track record of successfully leading transformation initiatives
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and strategic recommendations
• Working knowledge of best practices on portfolio management, resource (DMI) allocation
• Experience in driving business growth as a System (e.g. Franchise GM), and good knowledge of marketing and shopper environment including sales, media, and trade data; knowledge of performance measurement solutions (MVA/MMM) is a plus
• Strong project management experience, with the ability to work in a diverse cultural environment as an efficient communicator and influencer at all levels
• Excellent people/leadership skills with experience collaborating with cross-functional teams

Education

• Bachelor’s degree in Business, Marketing, Finance or a related field required.
• Master’s degree preferred.

Ways of Working

• Proven ability to 1) build and leverage relationships with key business partners and 2) coach and influence across all levels of an organization.
• Highly curious, makes bold decisions/recommendations, and thrives in a fast-paced, collaborative environment.
• Creative, future-focused, and holistic in problem-solving.
• Confident in creating bespoke solutions and executing through ambiguity.

Team

The Senior Director will lead a team of 2-3 OU/Bottler integration managers as well as cross-functional, networked team including:

• Core Teams: Global CoE leadership team (Business Science, Tech and Product); Business Integration Team
• Business Stakeholders: Strategic decision-makers from global marketing, finance, commercial, and operations teams.
• External Partners: Technical and business transformation experts co-developing and scaling Fuelight 360 capabilities.

Relocation: While we are unable to provide a full relocation package, limited assistance may be available to help with transition.

Skills: Transformational Change; Leadership; PMO Best Practices; Project Management Institute (PMI) Methodology; Program Management; Team Leadership; PMO Leadership; Change Management