Senior Product Marketing Lead, Cybersecurity Job at Cloudflare in Austin

Overview

Senior/Principal Product Marketing Lead to drive cybersecurity product marketing strategy at Cloudflare. This is a hybrid role for a T-shaped marketer—someone with technical fluency in cloud security, networking, and threat prevention domains, combined with the storytelling and messaging chops to craft compelling narratives for CxOs, IT leaders, and practitioners alike. You’ll work cross-functionally with Product, Sales, Field, and Demand Generation teams to lead go-to-market execution, shape product positioning, and create content that connects to customer pain.

Responsibilities

• Messaging & Positioning: Deeply understand product capabilities, architecture, and integrations to influence roadmap narratives and product-led growth motions.
• Translate technical capabilities into differentiated messaging for multiple audiences—from CISO to security architect.
• Develop positioning frameworks, value propositions, and customer-facing stories across use cases like Zero Trust, SASE, SD-WAN, and secure networking.
• Create technically credible content (e.g., solution briefs, whitepapers, demo narratives, competitive comparisons) that supports sales engineers and field marketing.
• Partner with technical sellers and PMs to align positioning with roadmap, features, and technical differentiators.

• Go-to-Market Strategy & Execution: Define and execute launch plans, including messaging, sales enablement, web content, analyst briefings, and campaign themes.
• Lead messaging and GTM motions for high-value industries based on buyer insights, pain points, and compliance drivers.
• Collaborate with regional and industry specialists and customer-facing teams to create use case collateral and personas by segment.
• Build assets like battle cards, ROI tools, customer stories, vertical playbooks, and objection handling guides.
• Deliver field training and participate in key account engagements as a subject matter expert.
• Collaborate with demand gen and campaign teams to drive pipeline and revenue growth.
• Support analyst and customer briefings, working closely with AR, PR, and customer marketing teams.

Qualifications

• 8–12+ years in product marketing, with deep knowledge in cybersecurity and networking (cloud, endpoint, Zero Trust, etc.).
• Technical fluency — able to talk to security architects without a translator, and convey executive-level messaging to the board.
• Strategic storyteller with crisp, audience-aware messaging that drives both emotional and rational buy-in.
• Strong understanding of GTM best practices.
• Ability to thrive in cross-functional environments—aligning product, field, demand gen, and exec stakeholders around common narratives.
• Intellectually curious, customer-obsessed, and unafraid to dive deep into technical discussions when needed.
• High sense of urgency and entrepreneurial work ethic to drive business outcomes.
• Impeccable verbal and written communication skills; confident presenter on stage, video, and webinars.
• Team player willing to go above and beyond to ensure team success.

About Cloudflare

We’re on a mission to help build a better Internet. Cloudflare runs one of the world’s largest networks that powers millions of websites and Internet properties. It protects and accelerates Internet applications without adding hardware, installing software, or changing a line of code. Cloudflare values diversity and inclusion and is committed to equal employment opportunity for all people. We provide reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to apply, please contact hr@cloudflare.com.

Project examples: Project Galileo, Athenian Project, and 1.1.1.1 illustrate our commitment to privacy, security, and public service.

Equal opportunity employer. We are an AA/Veterans/Disabled Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender identity, national origin, age, disability, or any other protected status.

Referrals increase your chances of interviewing at Cloudflare. This position may require access to information protected under U.S. export control laws, and offers may be conditioned on authorization to receive software or technology controlled under export laws without sponsorship for an export license.