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Fresh

General Manager North America Job at Fresh in New York

Fresh, New York, NY, US, 10261

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Job Description

_ JOB RESPONSIBILITIES_

  • Develop and execute market strategy and implement channel-specific, commercial, sales and business strategies across channels in order to drive profitability and meet key consumer needs
  • Manage market P&L to maximize profitability and achieve financial targets
  • Manage the regional budget, collaborating with FP&A to optimize resource allocation
  • Apply in-depth US market knowledge to inform strategic decisions, challenge assumptions, and identify emerging trends
  • Enhance brand visibility through media relations, digital marketing, and strategic influencer partnerships
  • Identify and implement key performance indicators (KPIs) to drive regional growth and efficiency
  • Lead the development and execution of North America marketing and brand strategies, aligned with global guidelines, to build brand equity and increase market share
  • Cultivate strong relationships with key retail partners (e.g., Sephora, Ulta) to expand brand presence and drive sales growth
  • Serve as a bridge between global functions and North America to ensure market alignment with global frameworks and guidelines
  • Champion people strategies, partnering with the global HRBP to foster a high-performance culture
  • Direct business performance analysis to identify opportunities for growth, build on successes, and proactively mitigate risks
  • Lead, inspire and develop the North America team, fostering a people-first culture that thrives in a dynamic environment

What you will learn and achieve in the first 6 months:

  • Gain a strong understanding of the fresh brand, the team, the fresh North America business and consumer
  • Develop relationships with internal fresh Global and North America leadership teams as well as retail partners and leaders
  • Identify where to win and how to win; identify areas of opportunities for the fresh North America business, and implement strategies for P&L achievement and continued growth

What you will achieve in 12 months:

  • Lead and execute the fresh North America strategy, leading to business growth across sales channels
  • Further elevate brand reputation and brand awareness by exceeding the expectations of both leadership and consumers across key retailers, particularly Sephora and Ulta
  • Build an action plan for the North America market for team execution
  • Lead and develop a high performing, results driven leadership team and North America organization

Physical Requirements:

  • Must be able to remain in a stationary position on average of 7.5 hours/day
  • Light to moderate lifting may be required
  • While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard

Qualifications:
Qualifications

_ PROFILE_

You have:

  • Demonstrated success overseeing Sales, Business Development and/or Marketing in Beauty, Consumer Goods or adjacent industry

You possess:

  • Proven experience driving a wholesale and retail business within the North America Market while managing and overseeing an entire P&L
  • Extensive knowledge of the North America beauty market and consumer, staying abreast of trends and opportunities across the industry and retailers
  • A results driven, entrepreneurial mindset with a high level of accountability and ownership over deliverables and objectives to your overall business
  • Ability to project manage and balance multiple priorities in a fast-paced, quickly-changing environment
  • Strong leadership agility and presence in inspiring and motivating teams, while gaining respect from peers and other executives as a commercial business leader
  • The ability to think both creatively and analytically yourself, and encourage others to do the same in order to foster a culture of collaboration and driving results through others
  • A growth mindset: leading teams to take challenges as opportunities, looking ahead to the bigger picture and continuous improvement
  • Strong written and verbal communication skills in order to successfully communicate strategic initiatives in a way that is digestible for teams and impactful for leadership
  • A curious mindset, with the ability to proactively make recommendations on business improvement and new ways of operating
  • A ‘Sky’s the Limit’ mentality

The salary range for this role is $210,000 - $250,000 USD.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Compensation:
$210,000-$210,000 per year