Senior Product Marketing Manager, Retail and Consumer Goods, Industry Marketing

Overview Senior Product Marketing Manager, Retail and Consumer Goods, Industry Marketing Are you an experienced product marketing leader in the Retail and Consumer Goods industry? Are you passionate about how technology can be used to solve business problems? Are you eager to shape the way retail and consumer goods companies innovate and modernize their businesses? The AWS Industry Marketing team helps drive product strategy, go-to-market motions, and marketing activities that transform industry customers’ businesses using the broad portfolio of cloud services and solutions. We develop differentiated positioning and messaging to address industry-specific customer needs and tell AWS’s stories to educate customers about what is possible when they build on AWS for specialized use cases. Responsibilities Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our retail and consumer goods proposition. Engage with customers and partners to drive advocacy. Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails. Plan and execute marketing initiatives at industry events to showcase retail and consumer goods messaging, content, keynotes, and breakout sessions. Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content. Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives. Continuously measure and optimize product marketing initiatives. Team & Environment AWS Marketing leads cloud innovation, shaping industry perception through compelling narratives, and driving customer growth across our service portfolio. You will translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS’s growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. Qualifications Basic Qualifications 6+ years of professional non-internship marketing experience Experience building, executing, and scaling cross-functional marketing programs Experience leading go-to-market for software or hardware product launches Experience with success in driving execution of large-scale project plans with multiple teams in support of business goals Experience using data and metrics to drive results, and presenting those results to senior leadership Preferred Qualifications Experience communicating results to stakeholders About AWS & Equal Opportunity Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit our accommodations page for more information. This position will remain posted until filled. Applicants should apply via our internal or external career site. #J-18808-Ljbffr