Neurocrine Biosciences
Sr. Omnichannel Capability Manager
Neurocrine Biosciences, San Diego, California, United States, 92154
Who We Are: At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.
Interested in this role You can find all the relevant information in the description below. What We Do: Neurocrine Biosciences is a leading neuroscience-focused biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit Neurocrine Biosciences, and follow the company on LinkedIn, X and Facebook. (in collaboration with AbbVie) About the Role: This position is responsible for the development and implementation of best-in-class integrated customer experiences which will increase marketing effectiveness and advance our Omnichannel Marketing roadmap. This individual will be a leader in marketing technology and audience activation strategies within the commercial organization. Your Contributions (include, but are not limited to):
Advance audience intelligence and segmentation strategies within Salesforce Data Cloud and Marketing Cloud as well as developing business processes
Partner with Omnichannel Strategists and brand teams to contribute to the strategic development and execution of audience, content and digital initiatives; Support campaign development with both audience segmentation strategies and targeted customer lists
Analyze campaign performance data in Salesforce and create reporting dashboards to offer insights and recommendations for campaign improvements
Conduct ongoing performance evaluation for multiple channels (web, email, SMS, social, media) and as part of dynamic, next-best-action programs to drive deeper customer engagement
Partner with cross-functional partners like IT, Data Management, and Analytics to enable the omni systems and strategies
Drive platform integration and the advancement of the omnichannel roadmap through the following areas: audience, consent, and content management systems
Drive omnichannel platform management and maintenance by ensuring system components are functioning correctly and partnering with IT teams to integrate CRM systems, data warehouses, and business tools
Advance media and social media technology integration to both introduce and measure innovative tactics across digital operations and omnichannel orchestration
Ensure all data processing activities comply with organization and brand requirements. Implement industry-wide best practices for audience management to support optimal customer engagement
Establish operational standards for web, search, text/SMS, paid and social media; Drive continual optimization of capabilities to enhance campaign performance and customer experiences
Manage agency and vendor support through strong project management, cross-functional collaboration and strong communication skills
Evaluate and manage vendor relationships, ensure SLAs are met and operational excellence is maintained while handling escalated issues, budget, and contract management for vendor services
Perform other duties as assigned
Requirements:
BS/BA degree in Marketing, Business or related field and 8+ years of relevant digital marketing experience, including experience analytics oversight; including search, CRM, social media and Google analytics. Experience with marketing automation and client database management. Proven results with planning, execution and optimization of SEO, social and online marketing programs and initiatives. Digital marketing management and hands-on experience, preferably with a pharmaceutical or biotech organization; other digital experience will also be considered
Master’s or MBA preferred and 6+ years of similar experience noted above
Demonstrated expertise in digital marketing management within a pharmaceutical or Biotech organization
Advanced knowledge of audience activations across digital channels - preferably experience with CDPs/DMPs
Strong knowledge of customer data (first, second, third-party), identity resolution, and audience segmentation strategies
Strong knowledge of marketing automation and CRM integration - preferably Salesforce or similar
Strong knowledge of content management and digital asset management systems - preferably Adobe, Veeva or similar
Demonstrated knowledge of project management systems and alternative ways of working- preferably JIRA, Workfront and agile methodology
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in PowerPoint, Word and Excel
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have external presence in area of expertise
Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent computer skills
Excellent communications, problem-solving, analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description. The annual base salary we reasonably expect to pay is $154,900.00-$224,400.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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Interested in this role You can find all the relevant information in the description below. What We Do: Neurocrine Biosciences is a leading neuroscience-focused biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis and uterine fibroids, as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit Neurocrine Biosciences, and follow the company on LinkedIn, X and Facebook. (in collaboration with AbbVie) About the Role: This position is responsible for the development and implementation of best-in-class integrated customer experiences which will increase marketing effectiveness and advance our Omnichannel Marketing roadmap. This individual will be a leader in marketing technology and audience activation strategies within the commercial organization. Your Contributions (include, but are not limited to):
Advance audience intelligence and segmentation strategies within Salesforce Data Cloud and Marketing Cloud as well as developing business processes
Partner with Omnichannel Strategists and brand teams to contribute to the strategic development and execution of audience, content and digital initiatives; Support campaign development with both audience segmentation strategies and targeted customer lists
Analyze campaign performance data in Salesforce and create reporting dashboards to offer insights and recommendations for campaign improvements
Conduct ongoing performance evaluation for multiple channels (web, email, SMS, social, media) and as part of dynamic, next-best-action programs to drive deeper customer engagement
Partner with cross-functional partners like IT, Data Management, and Analytics to enable the omni systems and strategies
Drive platform integration and the advancement of the omnichannel roadmap through the following areas: audience, consent, and content management systems
Drive omnichannel platform management and maintenance by ensuring system components are functioning correctly and partnering with IT teams to integrate CRM systems, data warehouses, and business tools
Advance media and social media technology integration to both introduce and measure innovative tactics across digital operations and omnichannel orchestration
Ensure all data processing activities comply with organization and brand requirements. Implement industry-wide best practices for audience management to support optimal customer engagement
Establish operational standards for web, search, text/SMS, paid and social media; Drive continual optimization of capabilities to enhance campaign performance and customer experiences
Manage agency and vendor support through strong project management, cross-functional collaboration and strong communication skills
Evaluate and manage vendor relationships, ensure SLAs are met and operational excellence is maintained while handling escalated issues, budget, and contract management for vendor services
Perform other duties as assigned
Requirements:
BS/BA degree in Marketing, Business or related field and 8+ years of relevant digital marketing experience, including experience analytics oversight; including search, CRM, social media and Google analytics. Experience with marketing automation and client database management. Proven results with planning, execution and optimization of SEO, social and online marketing programs and initiatives. Digital marketing management and hands-on experience, preferably with a pharmaceutical or biotech organization; other digital experience will also be considered
Master’s or MBA preferred and 6+ years of similar experience noted above
Demonstrated expertise in digital marketing management within a pharmaceutical or Biotech organization
Advanced knowledge of audience activations across digital channels - preferably experience with CDPs/DMPs
Strong knowledge of customer data (first, second, third-party), identity resolution, and audience segmentation strategies
Strong knowledge of marketing automation and CRM integration - preferably Salesforce or similar
Strong knowledge of content management and digital asset management systems - preferably Adobe, Veeva or similar
Demonstrated knowledge of project management systems and alternative ways of working- preferably JIRA, Workfront and agile methodology
Ability to effectively manage multiple projects and vendors
Demonstrated proficiency in PowerPoint, Word and Excel
Anticipates business and industry issues; recommends relevant process / technical / service improvements
Demonstrates broad expertise or unique knowledge
Considered an expert within the company and may have external presence in area of expertise
Applies in-depth expertise in discipline and broad knowledge of other closely related areas to improve efficiency of team
Ability to work as part of and lead multiple teams
Good leadership, mentoring skills and abilities typically leads lower levels and/or indirect teams
Excellent computer skills
Excellent communications, problem-solving, analytical thinking skills
Sees broader picture and longer-term impact on division/company
Ability to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiency
Excellent project management, strong project leadership skills
Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description. The annual base salary we reasonably expect to pay is $154,900.00-$224,400.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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