WeightWatchers
Global Integrated Marketing Lead Temp
WeightWatchers, San Francisco, California, United States, 94199
Overview WeightWatchers is a global wellness technology company inspiring millions to adopt healthy habits through engaging digital experiences, in-person workshops, and sustainable programs. We leverage behavioral science and a 60+ year history to help people move more, think differently, and eat healthier while enjoying the foods they love.
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. WeightWatchers is evolving with new clinical pathways, third-party integrations, and personalized product experiences. Our mobile app is a primary member tool, complemented by in-person experiences to maximize impact. Role Overview Lead, Global Integrated Marketing to activate our global brand strategy through cross-functional, integrated campaigns. You will collaborate with US and international marketing teams, creative and media agencies, and internal channel owners to ensure cohesive execution across touchpoints. You will serve as a key executor and leader within the integrated marketing function, shaping global marketing efforts to achieve business objectives. You will translate consumer insights into actionable plans that drive engagement, relevance, and growth across global markets, supporting campaign planning, localization, creative execution, and performance analysis. This role reports to the VP, Integrated and Brand Marketing and supports cross-functional alignment for major campaign moments, go-to-market initiatives, and on-brand storytelling. Key Responsibilities
Manage the execution of full-funnel, integrated brand campaigns
across paid, owned, and earned channels, ensuring message alignment and creative consistency from brief to launch. Collaborate cross-functionally
with Product Marketing, Science, Legal, Media, Creative, Communications, Product, and CRM to deliver cohesive campaigns that are culturally relevant. Coordinate Go-To-Market strategic plans
for campaigns with channel owners, grounded in achieving campaign KPIs. Translate global brand strategy into market-ready toolkits , adapting creative and messaging for local needs. Shape and refine creative output
with clear feedback aligned to brand objectives and vision. Work with insights and research partners
to ground marketing in member needs and behavioral data. Manage project timelines and deliverables
with internal teams and external agency partners. Contribute to post-campaign reporting and analysis , identifying learnings to inform future planning. Provide operational and project management support
across campaigns and to marketing leadership. Maintain strong cross-functional relationships
to ensure knowledge sharing and alignment. Stay current on category trends
to inspire innovation in campaigns. Professional Qualifications
Over 10 years of experience in brand or integrated marketing with a proven track record of managing large-scale, multi-million dollar budgets and results. Deep understanding of full-funnel marketing strategies and experience driving global brand campaigns, preferably in health or consumer technology. Hands-on experience building and executing integrated campaigns across paid, owned, and earned media. Strong ability to map consumer journeys and translate insights into actionable messaging. Ability to collaborate across teams and influence without direct authority. Experience managing multiple creative agency relationships and driving brand transformation. Experience with cross-functional programs or international markets is a plus. Comfortable in fast-paced, matrixed environments; excellent communication and organizational skills. Strong interpersonal skills with the ability to influence across functions and levels, including senior leadership. High accountability and bias for action. Base salary may vary by skills, experience, and location. This role is eligible for a comprehensive benefits package and annual bonus. US Pay Range: $75 - $100 USD WeightWatchers is committed to building a diverse and inclusive workplace and encourages employees to come into the office 1-2 days per week. EEO statement: We are an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you consent to our data practices as described in our Privacy Policy.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. WeightWatchers is evolving with new clinical pathways, third-party integrations, and personalized product experiences. Our mobile app is a primary member tool, complemented by in-person experiences to maximize impact. Role Overview Lead, Global Integrated Marketing to activate our global brand strategy through cross-functional, integrated campaigns. You will collaborate with US and international marketing teams, creative and media agencies, and internal channel owners to ensure cohesive execution across touchpoints. You will serve as a key executor and leader within the integrated marketing function, shaping global marketing efforts to achieve business objectives. You will translate consumer insights into actionable plans that drive engagement, relevance, and growth across global markets, supporting campaign planning, localization, creative execution, and performance analysis. This role reports to the VP, Integrated and Brand Marketing and supports cross-functional alignment for major campaign moments, go-to-market initiatives, and on-brand storytelling. Key Responsibilities
Manage the execution of full-funnel, integrated brand campaigns
across paid, owned, and earned channels, ensuring message alignment and creative consistency from brief to launch. Collaborate cross-functionally
with Product Marketing, Science, Legal, Media, Creative, Communications, Product, and CRM to deliver cohesive campaigns that are culturally relevant. Coordinate Go-To-Market strategic plans
for campaigns with channel owners, grounded in achieving campaign KPIs. Translate global brand strategy into market-ready toolkits , adapting creative and messaging for local needs. Shape and refine creative output
with clear feedback aligned to brand objectives and vision. Work with insights and research partners
to ground marketing in member needs and behavioral data. Manage project timelines and deliverables
with internal teams and external agency partners. Contribute to post-campaign reporting and analysis , identifying learnings to inform future planning. Provide operational and project management support
across campaigns and to marketing leadership. Maintain strong cross-functional relationships
to ensure knowledge sharing and alignment. Stay current on category trends
to inspire innovation in campaigns. Professional Qualifications
Over 10 years of experience in brand or integrated marketing with a proven track record of managing large-scale, multi-million dollar budgets and results. Deep understanding of full-funnel marketing strategies and experience driving global brand campaigns, preferably in health or consumer technology. Hands-on experience building and executing integrated campaigns across paid, owned, and earned media. Strong ability to map consumer journeys and translate insights into actionable messaging. Ability to collaborate across teams and influence without direct authority. Experience managing multiple creative agency relationships and driving brand transformation. Experience with cross-functional programs or international markets is a plus. Comfortable in fast-paced, matrixed environments; excellent communication and organizational skills. Strong interpersonal skills with the ability to influence across functions and levels, including senior leadership. High accountability and bias for action. Base salary may vary by skills, experience, and location. This role is eligible for a comprehensive benefits package and annual bonus. US Pay Range: $75 - $100 USD WeightWatchers is committed to building a diverse and inclusive workplace and encourages employees to come into the office 1-2 days per week. EEO statement: We are an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability. By agreeing to participate in our process, you consent to our data practices as described in our Privacy Policy.
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