META
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Facebook Brand Marketing Manager
role at
Meta
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements. Base pay range $122,000.00/yr - $176,000.00/yr
Overview Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. This is a highly cross-functional role that requires strategic, organizational and communication skills, and the capacity to manage various teams and stakeholders effectively.
Responsibilities
Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for brand campaigns and tentpole moments that meet short- and long-term business goals
Insights driven: Inform global brand strategy based on understanding of users, product, and the business landscape in key markets
Cross-functional collaboration: Partner with Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Team support and communication: Foster effective communication, proactive problem-solving, and information distribution
Internal partnerships and influence: Work with Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
Campaign reporting and updates: Track performance and provide data-backed insights to optimize campaigns and report to leadership
Strategy & execution: Define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
Develop efficient processes to manage Meta Marketing’s critical work streams and priority launches
Build and manage workback schedules and hold cross-functional team members accountable for timely delivery
Establish a communication structure to report updates, progress, and project status to stakeholders
Minimum qualifications
7+ years of experience in brand marketing for consumer tech brands of global scale
Experience in technology, including understanding of technical audiences, products and technologies
Experience working in cross-functional teams with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams
Content and digital marketing experience
Proven ability to land successful product value propositions with clear brand POV
Experience leading large multi-million dollar campaigns with understanding of communications and media planning
Experience working with media and creative agencies to connect brand & business agendas
Ability to connect product & brand marketing agendas and operate in both lanes
Experience integrating a tech product’s brand positioning into product design & GTM
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. Meta participates in the E-Verify program where required by law. Meta may leverage AI/ML in connection with applications for employment. Reasonable accommodations are available on request at accommodations-ext@fb.com.
Compensation $122,000/year to $176,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. This posting reflects base compensation and does not include potential bonus, equity or incentives. Benefits information is available at Meta.
Seniorities and role type
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
Referrals increase your chances of interviewing at Meta by 2x
#J-18808-Ljbffr
Facebook Brand Marketing Manager
role at
Meta
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements. Base pay range $122,000.00/yr - $176,000.00/yr
Overview Meta is looking for a Brand Marketer with experience re-energizing established brands at scale. In this role, you will be a part of Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. This is a highly cross-functional role that requires strategic, organizational and communication skills, and the capacity to manage various teams and stakeholders effectively.
Responsibilities
Develop brand marketing initiatives: Lead the development of campaigns and go-to-market strategy for brand campaigns and tentpole moments that meet short- and long-term business goals
Insights driven: Inform global brand strategy based on understanding of users, product, and the business landscape in key markets
Cross-functional collaboration: Partner with Product Marketing, Consumer Insights, Decision Science, Communications, Planning and Media Investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Team support and communication: Foster effective communication, proactive problem-solving, and information distribution
Internal partnerships and influence: Work with Brand Strategists, Integrated Marketers, Social & Communications teams to deliver on business priorities
Campaign reporting and updates: Track performance and provide data-backed insights to optimize campaigns and report to leadership
Strategy & execution: Define, implement, manage, and refine organizational operations, rhythms of business, and ways of working
Develop efficient processes to manage Meta Marketing’s critical work streams and priority launches
Build and manage workback schedules and hold cross-functional team members accountable for timely delivery
Establish a communication structure to report updates, progress, and project status to stakeholders
Minimum qualifications
7+ years of experience in brand marketing for consumer tech brands of global scale
Experience in technology, including understanding of technical audiences, products and technologies
Experience working in cross-functional teams with creative, research, analytics and digital marketing channel teams
Experience with creative production, managing external agencies or internal creative teams
Content and digital marketing experience
Proven ability to land successful product value propositions with clear brand POV
Experience leading large multi-million dollar campaigns with understanding of communications and media planning
Experience working with media and creative agencies to connect brand & business agendas
Ability to connect product & brand marketing agendas and operate in both lanes
Experience integrating a tech product’s brand positioning into product design & GTM
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, veteran status, disability, or other legally protected characteristics. Meta participates in the E-Verify program where required by law. Meta may leverage AI/ML in connection with applications for employment. Reasonable accommodations are available on request at accommodations-ext@fb.com.
Compensation $122,000/year to $176,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. This posting reflects base compensation and does not include potential bonus, equity or incentives. Benefits information is available at Meta.
Seniorities and role type
Seniority level: Not Applicable
Employment type: Full-time
Job function: Marketing and Sales
Industries: Technology, Information and Internet
Referrals increase your chances of interviewing at Meta by 2x
#J-18808-Ljbffr