Carmichael Lynch is hiring: Ad Operations Specialist Minneapolis (hybrid); Phila

Overview

Minneapolis (hybrid or remote); Philadelphia (hybrid or remote)

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

Whats In It for You*

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

About the Role

Were seeking a highly detail-orientedAd Operations Specialistto join our analytics team, with a focus onadvanced tag management, privacy-compliant tracking, and cross-platform pixel implementation using Google Tag Manager (GTM).This role is mission-critical in ensuring our media measurement remains accurate, future-proof, and fully compliant in an ever-changing digital privacy landscape.

Key Responsibilities

• Own the implementation, QA, and maintenance of all media pixels and tracking tags (Meta, Google Ads, TikTok, Pinterest, The Trade Desk, etc.) using GTM, including event-based and server-side set-ups.
• Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns.
• Collaborate across teams to translate tracking requirements into technical specifications for a variety of website platforms and CMS environments.
• Maintain clear, organized documentation of all tag implementations, data layers, and consent requirements.
• Educate and support internal teams on best practices for measurement and GTM deployments.
• Recommend and implement technical solutions for measurement in restricted environments (server-side tagging, Meta CAPI, Enhanced Conversions, etc.)

Qualifications

• 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager (GTM)
• Advanced knowledge of event-based tracking, data layers, and pixel implementation across major ad platforms.
• Experience collaborating with analytics, media, and development teams to deliver accurate, privacy-compliant tracking.
• Excellent documentation skills and the discipline to maintain process rigor.
• Strong communicator with the ability to translate complex technical and privacy topics to non-technical audiences.
• Bonus: Exposure to GA4, Adobe Launch, or server-side GTM.

Salary Range: $75,000-80,000 annually

As set forth in Carmichael Lynchs Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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