Mattel, Inc.and Subsidiaries is hiring: Sr Manager, Retail Marketing - American

Overview

Posting Title: Sr Manager, Retail Marketing - American Girl

Requisition Number: R234901

Company: American Girl Brands, LLC

Location: El Segundo, California

Address: 333 Continental Blvd

Zip Code: 90245

Job Category: Marketing

Pay Range: USD $145,600 and $182,000 Yearly

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Opportunity

The Senior Manager, Retail Marketing is responsible for leading all proprietary and external Retail Marketing efforts for the American Girl brand including integrated marketing strategy and planning, insights and business analysis, cross-functional team management, and omnichannel retail marketing execution. The Senior Manager Retail Marketing will lead campaign planning and marketing initiatives to support American Girl's sales growth across retail, with a heavy focus on retail execution. In addition, this candidate will lead American Girl's US based wholesale and specialty expansion efforts, driving growth within the largest market of the brand. The ideal candidate will have skills in strategic thinking, project management, organizational skills, excellent communication, relationship-building, and a proven ability to deliver measurable results in a fast-paced environment with multiple priorities. This role will also manage an Associate Marketing Manager, so mentoring, coaching and development are key requirements.

What Your Impact Will Be

Key Responsibilities:

1. American Girl Proprietary Retail Channel
   • Executing annual retail marketing campaigns from briefing through creative review, execution and post-mortem measurement.
   • Partner closely with cross-functional partners to execute channel specific plans across key consumer touchpoints including e-mail, social, website, paid media, influencers, PR, Catalog, Loyalty, etc.
   • Execute the retail merchandising vision across all sub-brands, tentpoles, promotions and holidays. Brief creative team to develop merchandising aligned with vision including placement of signage, window displays, video monitors, audio assets, etc.
   • Develop special events and experiences that bring products and stories to life, deepening brand engagement and driving depth of purchase.
   • Create innovative marketing campaigns grounded in robust data and present recommendations to management.
   • Support outbound and inbound marketing activities in areas such as events planning, advertising, optimization, and content development.
   • Lead and manage Retail Marketing budget.
2. American Girl Wholesale Channels
   • Manage existing wholesale customer accounts including customer pitching/presentations, omni-channel retail marketing execution and media planning.
   • Lead the setup of new wholesale accounts for the American Girl business and drive day-to-day business needs.
   • Identify additional wholesale opportunities to increase brand distribution and profitability.
   • Key liaison with Mattel's wholesale Sales and ORM teams.

What We're Looking For

• 8+ years of marketing experience (6+ with MBA) in multi-channel Retail or Consumer Products industry.
• Professional experience in Retail Marketing, Shopper Marketing or brand partnerships.
• Strong ability to build and maintain relationships across cross-functional teams and external partners.
• Excellent written/verbal, time management and quantitative/analytical skills.
• Ability to independently build compelling visual marketing presentations with strong PowerPoint skills.

KEY SKILLS AND COMPETENCIES

• Strategic Thinking: Combines creative and analytical thinking with storytelling; communicates strategy with a consumer-first lens and strong business acumen.
• Delivers Impact: Takes ownership, drives cross-functional consensus, and adapts to change with a proactive attitude.
• Highly Adaptable: Comfortable with ambiguity and shifting priorities; pursues continuous learning.
• Collaboration and Influence: High emotional intelligence; collaborates across the organization and leads teams.
• Executive Presence: Able to communicate with all levels to influence and guide marketing direction.

*The pay range is indicative of projected hiring range; base pay will be determined based on location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.*

Don’t meet every single requirement? We encourage you to apply. You may be the right candidate for this or other roles. Join Mattel's Talent Community and sign up for job alerts.

How We Work

• We collaborate: One team with shared values and goals; partnership is our process and our capabilities are our superpower.
• We innovate: We seek new and better ways to create innovative products and experiences and welcome new ideas.
• We execute: We are performance-driven, focused on results, accountability, and ownership.

Who We Are

Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, and more. Our products are sold in collaboration with leading retailers and ecommerce companies. Since 1945, Mattel has empowered generations to explore the wonder of childhood and reach their full potential.

Mattel’s workplace culture is recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer. We welcome all job seekers and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran status, disability status, or any other protected basis.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch: The Culture at Mattel; Corporate Philanthropy