Willingboro Township Public Schools
Senior Manager of Communications
Willingboro Township Public Schools, Willingboro, New Jersey, us, 08046
Position Type:
Support Staff
Date Posted: 7/30/2025
Location: Country Club Administrative Building
Closing Date: Open until filled Qualifications: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field required; Master's degree preferred. Minimum of 5 years of progressive experience in strategic communications, preferably in a public education, government, or nonprofit setting. Experience working in or with school systems is highly desirable. Exceptional writing, editing, and verbal communication skills. Deep understanding of media relations, digital engagement, and public affairs. Strong project management and organizational abilities with attention to detail. Experience with crisis communications and managing sensitive or high-stakes issues. Proficiency in digital tools including content management systems, social media platforms, email marketing tools, and design software (e.g., Adobe Creative Suite or Canva). Demonstrated cultural competence and commitment to equity-centered communication. Reports To:
Superintendent or designee
Responsibilities:
Develop and implement a comprehensive communications strategy aligned with district goals and initiatives. Lead crisis communication efforts in collaboration with senior leadership, ensuring accurate, timely, and coordinated messaging. Oversee media relations, serving as a district spokesperson when appropriate and managing responses to media inquiries. Advise district leadership on public relations matters and messaging for high-profile Craft compelling, accessible, and culturally responsive content for a variety of formats, including newsletters, press releases, website content, reports, speeches, presentations, and social media. Maintain editorial oversight and consistency in the district's voice, tone, and messaging across all communication channels. Supervise the creation of print and digital collateral to support district programs, initiatives, and community engagement. Strengthen communication and engagement with families, staff, and community members. Coordinate internal communications to ensure district employees are informed, aligned, and equipped to support key initiatives. Facilitate opportunities for two-way communication between the district and its stakeholders. Manage the district's digital presence, including website and social media platforms, ensuring content is up-to-date and user-friendly. Protect and promote the district's brand identity, ensuring consistent visual and messaging standards. Use data analytics and stakeholder feedback to assess the effectiveness of communication strategies and make data-informed improvements. Supervise communications staff (as applicable) and collaborate across departments to support cross-functional communication needs. Provide communications training and support to school leaders and department heads. Performs other duties consistent with specific contractual terms of employment
as assigned by appropriate staff.
EVALUATION: Performance of this job will be evaluated annually in accordance with state law and the provisions of the Board of Education's policy on evaluation of certified staff.
TERMS OF EMPLOYMENT:
Non Affiliated Staff, 12 Months
Salary Range:
$80,000 - $100,000 annually (12-month salaried position)
Benefits Package Includes:
Medical, Prescription, and dental insurance Flexible Spending Account (FSA) Optional disabability insurance (Aflac, Prudential, Hartford) Pre-Tax deduction options Employee Assistance Program (EAP) Medical/Rx waiver options NJ Pension System Enrollment Voluntary 304(b) Plan Accumulating Sick Days, Personal Days and/or Vacation days
Date Posted: 7/30/2025
Location: Country Club Administrative Building
Closing Date: Open until filled Qualifications: Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field required; Master's degree preferred. Minimum of 5 years of progressive experience in strategic communications, preferably in a public education, government, or nonprofit setting. Experience working in or with school systems is highly desirable. Exceptional writing, editing, and verbal communication skills. Deep understanding of media relations, digital engagement, and public affairs. Strong project management and organizational abilities with attention to detail. Experience with crisis communications and managing sensitive or high-stakes issues. Proficiency in digital tools including content management systems, social media platforms, email marketing tools, and design software (e.g., Adobe Creative Suite or Canva). Demonstrated cultural competence and commitment to equity-centered communication. Reports To:
Superintendent or designee
Responsibilities:
Develop and implement a comprehensive communications strategy aligned with district goals and initiatives. Lead crisis communication efforts in collaboration with senior leadership, ensuring accurate, timely, and coordinated messaging. Oversee media relations, serving as a district spokesperson when appropriate and managing responses to media inquiries. Advise district leadership on public relations matters and messaging for high-profile Craft compelling, accessible, and culturally responsive content for a variety of formats, including newsletters, press releases, website content, reports, speeches, presentations, and social media. Maintain editorial oversight and consistency in the district's voice, tone, and messaging across all communication channels. Supervise the creation of print and digital collateral to support district programs, initiatives, and community engagement. Strengthen communication and engagement with families, staff, and community members. Coordinate internal communications to ensure district employees are informed, aligned, and equipped to support key initiatives. Facilitate opportunities for two-way communication between the district and its stakeholders. Manage the district's digital presence, including website and social media platforms, ensuring content is up-to-date and user-friendly. Protect and promote the district's brand identity, ensuring consistent visual and messaging standards. Use data analytics and stakeholder feedback to assess the effectiveness of communication strategies and make data-informed improvements. Supervise communications staff (as applicable) and collaborate across departments to support cross-functional communication needs. Provide communications training and support to school leaders and department heads. Performs other duties consistent with specific contractual terms of employment
as assigned by appropriate staff.
EVALUATION: Performance of this job will be evaluated annually in accordance with state law and the provisions of the Board of Education's policy on evaluation of certified staff.
TERMS OF EMPLOYMENT:
Non Affiliated Staff, 12 Months
Salary Range:
$80,000 - $100,000 annually (12-month salaried position)
Benefits Package Includes:
Medical, Prescription, and dental insurance Flexible Spending Account (FSA) Optional disabability insurance (Aflac, Prudential, Hartford) Pre-Tax deduction options Employee Assistance Program (EAP) Medical/Rx waiver options NJ Pension System Enrollment Voluntary 304(b) Plan Accumulating Sick Days, Personal Days and/or Vacation days